Williams Hybrid Power (WHP) was established in 2008 and immediately set about developing a new flywheel energy recovery system for the Williams F1 Team. While other teams were pouring their efforts into electric battery systems for the 2009 Formula One season, Williams opted to go down the flywheel route because of a strong belief in the technology's wider applications. The rigours of Formula One offer a stringent proving ground for automotive technology and whilst the flywheel KERS was never raced due to regulation changes, WHP has developed industry-leading capabilities that now transcend the world of motorsport. Based at the Williams headquarters in Grove, Oxfordshire, WHP benefits from world leading expertise and cutting edge technology in design, development and manufacture.