We're on TV - Again!

Posted on Saturday 21 Jul 2007

We hope we’re not boring you, but we’re on TV again!

For 2007, ATT Williams is the featured team on ITV F1's specially produced “Insights” slots. These mini-features are short items of programming designed to give viewers detailed background on specialist subjects (remember Red Bull’s version last season?) These elements of programming use CGI (computer generated imagery) content, integrated with filmed material.

The first of the team’s “Insights” was aired as part of ITV’s Canadian Grand Prix coverage and was hugely popular. We were also featured over our home race weekend, the British GP. Don’t worry though if you missed them because there’s more to come!

Over the Silverstone weekend, one of the two Insight vignettes traced Mark Blundell’s test run on our state-of-the-art F1 simulator. This weekend, he’ll be taking the lessons learned from that experience when he returns to the race track in our Formula One car for the first time in 12 years. Mark will be describing his adventure and comparing the technology to that which was available during his F1 career.

ITV’s Formula One coverage will be broadcasted at the following times on ITV1:

Live Qualifying: Saturday 21 July 1230 -1435 Live Race: Sunday 22 July 1200 -1500 Highlights: Sunday 22 July 2345 - 0045

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