AT&T Support Pocket Money Fund

Posted on Thursday 23 Sep 2010 and tagged with singapore, att.

AT&T today announced it will celebrate its ongoing support for The Straits Times School Pocket Money Fund by placing the charity’s logo on the AT&T Williams race cars during the Singapore Grand Prix. This visual representation of the charity will provide The Straits Times School Pocket Money Fund with an opportunity to further raise awareness of its vital work during the race weekend, one of the highest profile sporting events held in Singapore.

The logo will be placed on the headrest of the AT&T Williams FW32 cars during the race weekend. More than 300,000 visitors are expected to attend the Marina Bay street circuit, and the event attracts a worldwide television audience of approximately 110million people.

"We are excited to join with AT&T Williams and have the unique opportunity to highlight our organization,” said Ms Bertha Henson, Associate Editor of The Straits Times as well as Organising Chairman of The Straits Times School Pocket Money Fund. “Support from large scale organizations like AT&T helps us to achieve our mission to provide support to less-privileged children at schools. Over the past few years, the number of beneficiaries has increased significantly. This project cannot be made possible without the help from socially responsible companies such as AT&T.”

“We are thrilled to provide The Straits Times School Pocket Money Fund with international exposure through the Formula One team AT&T Williams,” said Goh Wee Hong, regional sales director, AT&T ASEAN. “AT&T is committed to advancing education, strengthening communities and improving lives. We are very proud to be an active member of the business community in Singapore, and The Straits Times School Pocket Money Fund does a fantastic job of supporting less fortunate children with their most basic needs so that they can focus on their education. We hope this initiative will help The Strait Times School Pocket Fund continue to garner support and to further enhance the recognition they get for their important work.”

The Straits Times School Pocket Money Fund was initiated on Children's Day (Oct. 1) in 2000 by The Straits Times to heighten public awareness of the plight of children from low-income families who are attending school without proper breakfast or pocket money to sustain their day in school. The aim of the fund is to alleviate the financial burden faced by parents in providing for their children's education.

AT&T has supported the Straits Times School Pocket Money Fund for three years since 2007.