AT&T Williams on TV!

Posted on Friday 31 Aug 2007

If you have plans tomorrow, cancel them right now! Starting on Saturday and running for the next two months, BBC World will be airing an exciting new, eight part TV series entitled “Formula For Success” and the ATT Williams team, in association with its partner, Philips Shavers, will be at its heart as the principal contributor.

Formula For Success combines the excitement of the premier league of motor sport with the insights of business theory and practice. The show gets under the skin of the world's greatest racing series to unearth the thrills, excitement and skills at the cutting edge of Formula One and demonstrates how they are so relevant to the global business community.

Working in close partnership with the ATT Williams team, the series will turn the camera away from the race track to use the Formula One analogy to highlight the challenges faced by today's global businesses and demonstrate what they can learn.

Whether it's knowledge creation and transfer, working in global teams, managing across boundaries or effective execution of strategy and sustained levels of performance, the series will explore how the likes of Williams F1 and their rivals overcome these challenges and how their working practices can help global business achieve peak performance.

There will be eight programmes in total running over the next two months, so, make sure you find a TV with Sky and tune into one of the most eagerly anticipated shows of the year!

Here’s just a taster of what’s to come:

Overview and Money

The opening episode of Formula For Success takes an in-depth look at the modern-day F1 team, its sponsors and what makes it successful.

As one of the world’s most popular sports, F1 epitomises glamour, celebrity, style and has a strong association with money and winning.

F1 is not only an industry that has retained its fiercely competitive, media hungry image, but has become a global business model. It generates an estimated revenue of more than $4 billion.

Watched by millions and rivalled only by the Olympics and World Cup, this global business is a far cry from the days when it was a niche sport run by enthusiasts.

Today sponsors spend an estimated $400 million a season to have their branding on the side of the cars or on the drivers' clothing.

Showing: Saturday 1st September at 0530 GMT

Repeated: Saturday 1st at 1830, Sunday 2nd at 1130 and 2030 (except Asia Pacific) and Monday 3rd at 0230 (except Asia Pacific or South Asia) GMT

Strategy and Leadership

This episode looks at the great F1 leaders, comparing their vision and ethos to the great business leaders of our generation.

Showing: Saturday 8th September at 0530 GMT

Repeated: Saturday 8th at 1830, Sunday 9th at 1130 and 2030 (Not Asia Pacific) and Monday 10th at 0230 (Not Asia Pacific or South Asia) GMT

Sponsorship and Branding

F1 teams have had to become brands in their own right in order to attract the best and most lucrative sponsors.

Showing: Saturday 15th September at 0530 GMT

Repeated: Saturday 15th at 1830, Sunday 16th at 1130 and 2030 (Not Asia Pacific) and Monday 17th at 0230 (Not Asia Pacific or South Asia) GMT

Talent, Recruiting and Retaining

This episode looks at a crucial component in both the F1 industry and in business.

Showing: Saturday 22nd September at 0530 GMT

Repeated: Saturday 22nd at 1830, Sunday 23rd at 1130 and 2030 (Not Asia Pacific) and Monday 24th at 0230 (Not Asia Pacific or South Asia) GMT

Technology

This episode looks at the role of technology in both F1 and in business and how it can be used to gain an edge over competitors.

Showing: Saturday 29th September at 0530 GMT

Repeated: Saturday 29th at 1830, Sunday 30th at 1130 and 2030 (Not Asia Pacific) and Monday 1st October at 0230 (Not Asia Pacific or South Asia) GMT

Teamwork

This episode follows author and former Williams marketer Richard West as he uses this practice to teach corporate clients the importance of working together.

Showing: Saturday 6th October at 0430 GMT

Repeated: Saturday 6th at 1830 (Not Middle East or America), Sunday 7th at 1030 and 2030 (Not Asia Pacific) and Monday 8th at 0230 (Not South Asia, Asia Pacific or Middle East) GMT

Globalisation

Over the past 10 years, F1 has become a truly global business with more than half of the races now held outside of Europe, the sport’s traditional home.

Showing: Saturday 13th October at 0430 GMT

Repeated: Saturday 13th at 1830 (Not Middle East or America), Sunday 14th at 1030 and 2030 (Not Asia Pacific) and Monday 15th at 0230 (Not South Asia, Asia Pacific or Middle East) GMT

The Future

The final programme of the series asks where to next for F1 and looks at the challenges the sport faces in the coming years.

Showing: Saturday 20th October at 0430 GMT

Repeated: Saturday 20th at 1830 (Not Middle East or America), Sunday 21st at 1030 and 2030 (Not Asia Pacific) and Monday 22nd at 0230 (Not South Asia, Asia Pacific or Middle East) GMT

For more information on the programmes, click here. For further details on BBC World's scheduling and video trailors, click here.