AT&T Williams Stars in Major TV Series

Posted on Saturday 15 Sep 2007

The ATT Williams team is the focus of a major new TV series transmitting on the BBC World network over the next two months. Entitled “Formula For Success” the ATT Williams team, in association with its partner, Philips Shavers, will be at its heart as the principal contributor.

Formula For Success combines the excitement of the premier league of motor sport with the insights of business theory and practice. The show gets under the skin of the world's greatest racing series to unearth the thrills, excitement and skills at the cutting edge of Formula One and demonstrates how they are so relevant to the global business community.

Working in close partnership with the ATT Williams team, the series will turn the camera away from the race track to use the Formula One analogy to highlight the challenges faced by today's global businesses and demonstrate what they can learn.

Whether it's knowledge creation and transfer, working in global teams, managing across boundaries or effective execution of strategy and sustained levels of performance, the series will explore how the likes of Williams F1 and their rivals overcome these challenges and how their working practices can help global business achieve peak performance.

For more information including transmission times, see the series' dedicated website at: www.formulaforsuccess.tv