Welcome to the new AT&T Williams Website

11 April 07

Welcome to AT&T Williams. We hope you like our new site. You might have noticed that we've added “bubbles.� Bubbles are minimal surface structures - meaning that they always hold the gas or liquid inside of them with the least possible surface area. Natural bubbles are roughly spherical because the surface tension locally minimises surface area. The geometric form with the least surface area for any given volume is always a sphere, not a pyramid or a cube or any other form. Pretty clever stuff we're sure you'll agree. Technically very complex but to outward appearances much more simple, the humble bubble is absolutely cutting edge. Very much like a Formula One car. Accordingly, we've taken this ethos and applied it to the website. The cascading bubbles you can see are used to highlight certain sections of the site and take you directly to the content you want. They're also context sensitive meaning that related bubbles will begin to fall when you select one. Choose a driver profile, for example, and more driver information bubbles will start to flow down. Simply click a bubble and then hit the 'more' button for further information. Naturally, we've also ordered all the content using a traditional navigation system on the right hand side, making pinpointing the information you need straightforward and simple. Very much like a bubble. Oh, and have you tried left clicking, holding the button and throwing the bubbles around?
Posted at 07:26pm on 11 April 07