Williams F1

Head and Shoulders

Sold in over 80 countries, Head&Shoulders is the world’s top-selling shampoo. Head&Shoulders’ formula contains Dermasense®, with balanced pH, which acts directly on the dandruff since initial usage. The brand offers a unique system combining shampoo and conditioner that begins to work the first time the product is used, eliminating visible signs of dandruff and scalp dryness, relieving itchiness and skin rashes while at the same time moisturizing the user’s hair. The product line is recommended by dermatologists from the CILAD (Colégio Ibero-Latinoamericano de Dermatología) and bears the institution’s seal since 2008. H&S was launched in Brazil in November, 2010 with a line of 19 products, including shampoos and conditioners in the Moisturizer, Anti-Hair-loss, Anti-Itch, Hair-loss Prevention For Men, Revitalization Rinse, Refreshing Menthol and Mild & Soft (2-in-1) * versions. The dandruff creams were launched in October, 2011 in the Moisturizer and Anti-Hair-loss* versions.