Every story starts with an idea. Ours was simple: to create timeless clothes inspired by the British coast. With its cobbled streets, crystal clear water and unbeatable views, Salcombe was the perfect inspiration for professional skier, Alastair Parker-Swift’s first menswear collection. When he wasn’t competing for England, Alistair ran a successful windsurfing school. It was here that Crew Clothing was born.
Alistair’s first collection consisted of the rugby shirt, detailed with our iconic ’93 patch. He took it from Salcombe to Cowes Week to the King’s Road. 79 stores later and the rest is history.
Crew wouldn’t be Crew without stripes and crossed oars. Channeling the spirit of the south coast, our crossed oars are a mark of timeless British style. Being established for over 25 years, there’s a few things we’re known for too: rugbys, blazers, cable knits, Breton tops and of course, our iconic piqué polos
We use cookies and similar technologies (our own and from third parties) to ensure our site works, for marketing purposes and to improve your online experience. We won't set optional cookies unless you enable them. For more information on the cookies we use and for details on how we process your personal information, please see our Privacy Policy.
Manage your cookie settings
Please choose your settings for this site below. You can allow or deny non essential cookies. For more information please read our Privacy Policy.
Essential cookies
These cookies are essential to provide this service or other features
Non essential cookies
Performance, analytics and advertising information to help make this website better, to improve and personalise your experience and to show content we think you’ll like.
