Every story starts with an idea. Ours was simple: to create timeless clothes inspired by the British coast. With its cobbled streets, crystal clear water and unbeatable views, Salcombe was the perfect inspiration for professional skier, Alastair Parker-Swift’s first menswear collection. When he wasn’t competing for England, Alistair ran a successful windsurfing school. It was here that Crew Clothing was born.
Alistair’s first collection consisted of the rugby shirt, detailed with our iconic ’93 patch. He took it from Salcombe to Cowes Week to the King’s Road. 79 stores later and the rest is history.
Crew wouldn’t be Crew without stripes and crossed oars. Channeling the spirit of the south coast, our crossed oars are a mark of timeless British style. Being established for over 25 years, there’s a few things we’re known for too: rugbys, blazers, cable knits, Breton tops and of course, our iconic piqué polos