Born: 17 August 1971
Job description: Commerical and Marketing Director
Tim graduated from the University of Birmingham with a degree in Manufacturing Engineering & Business Studies (with French), along with a Marketing Diploma from the Chartered Institute of Marketing, UK.
He began working in Brand Experience and Consumer Events in the mid ‘90’s, before pursuing a career path aligned to his passion for sport. He was Sponsorship Director at a London based PR agency, working with sponsors of major events, including The Ryder Cup, before moving to work on The Stella Artois Championships at The Queen’s Club in London - one of the iconic events on The ATP World Tour - attaining the position of Commercial & Event Director.
In 2008, Tim joined the European Tour after spending several months consulting with tennis’ ATP on the inaugural edition of the World Tour Finals at London’s O2 Arena. He occupied various roles while at the European Tour, initially joining as Brand Director before becoming Marketing Communications Director and eventually Head of Marketing in 2016. There, he was responsible for the growth of consumer awareness & engagement in The Tour and The Ryder Cup worldwide.
In 2018, Saracens announced a new commercial structure to their business, and with that, came the formation of a Joint Venture with Premier Team Promotions. Tim was brought in as their Group CEO which saw him take on the responsibility for all commercial aspects of the Club.
In 2020 Tim joined Williams to take on the role as Commercial and Marketing Director where he is responsible for driving commercial revenue to the team as well as all aspects of marketing, communications, hospitality and Partner Management. He sits on the team’s newly formed Management Committee which oversees the running of the business.
A focus on maximising the commercial opportunity of key assets, combined with growing consumer engagement, have been critical aspects of Tim’s career to date and the need to drive revenue along with consumer loyalty, engagement and advocacy are key criteria by which Tim defines success.