Formula One Technology and World Class Design to Enhance Future Airline Passenger Experience
Williams Advanced Engineering and JPA Design have joined together to revolutionise future aircraft interiors through the application of world class design and Formula One-derived technology.
As airlines invest in new, lighter aircraft made of composite materials, such as carbon fibre in the Boeing 787 Dreamliner and Airbus A350, there is still great potential to make a step-change in cabin layout, passenger comfort, fuel-saving and carbon emission reductions, compared to existing, traditional approaches, through the application of new interior design and lightweight materials. This partnership looks to capitalise on this potential through using proprietary technologies from both parties to save weight, whilst increasing comfort and space.
Ben Orson, Managing Director of JPA Design London and Stu Olden, Senior Commercial Manager of Williams Advanced Engineering will speak at the conference. Subsequently, the companies will showcase an example of the innovative new technology on offer to airlines and their passengers at the Expo on the ADS stand, 3UA10 in the UK Pavilion, Hall B3 Upper of the Hamburg Messe.
“Our work with Williams Advanced Engineering will deliver truly revolutionary advances to the air travel industry, both onboard new aircraft and retrofitted to existing aeroplanes,” said James Park, Founder and Principal of JPA Design. “The fruits of this partnership will offer our customers better use of the space in their cabins, enhanced comfort and functionality for their passengers and a boost to airline profitability. This is all delivered through reduced cost of ownership due to weight savings onboard together with lower installation and maintenance costs.”
The partnership between the two companies aims to create a UK capability for aircraft interior products to be delivered worldwide through the application of Formula One-derived technology from Williams and the cabin design experience of JPA Design. Airlines will benefit through the more efficient use of space onboard and lighter interior equipment to enhance further the reduction in fuel consumption offered by modern aircraft. Passengers will benefit through a more spacious cabin and enhanced comfort for their journey due to the innovative design of the interior and seating.
“The innovative use of lightweight materials, rapid product development and the maximisation of available space is very much at the heart of the work we do commercialising Formula One-derived technology,” said Craig Wilson, Managing Director of Williams Advanced Engineering. “We are very much looking forward to unveiling to the world further developments from our work with JPA Design in Hamburg in April. Airlines and their passengers everywhere will benefit from this exciting new partnership between the best of British design and engineering.”
Accompanying photo caption: The ROKiT Williams Racing FW42 car within a JPA Design-invented business class seat layout. Bringing together world-class British design and manufacturing along with Formula One-derived technology, JPA Design and Williams Advanced Engineering plan to unveil revolutionary new products for airline efficiency and passenger space and comfort at the Aircraft Interiors Expo in Hamburg, Germany in April.