Athletic Propulsion Labs® (APL), co-founded by Ryan and Adam Goldston, is globally recognized as a world leader in Men's and Women's athletic footwear and apparel. Rooted in technology and innovation, APL has been at the forefront of performance footwear since the introduction of the Concept 1 basketball shoe featuring ground breaking Load N’ Launch® technology, designed to instantly increase vertical leap. As a result, the Concept 1 became the first shoe banned by the NBA for performance reasons by "providing an undue competitive advantage" to the wearer. Beginning in June 2014 the company pioneered the "luxury performance segment" of the athletic footwear market in connection with the launch of its running and training shoe collections for men and women.
The combination of APL’s world-class patented technologies and its unique, innovative design vision has enabled APL to be carried in over 300 of the finest luxury retailers in the world from Bergdorf Goodman, Neiman Marcus, Net-A-Porter, Mr. Porter, Barneys New York, Bloomingdales, Saks Fifth Avenue, ShopBop.com, lululemon, East Dane, Lane Crawford, Level Shoes, Matches Fashion, Harvey Nichols, Selfridges to Le Bon Marché. Most recently, APL debuted the TechLoom Bliss and TechLoom Breeze running shoes, and the APL Big Logo TechLoom Slide. For more information and to see the latest products, please visit AthleticPropulsionLabs.com.