Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
Pirelli has a long link with motorsport and it sustains its technological excellence by bringing innovations developed within the motorsport arena into its consumer products. The company currently supports over 460 car and motorcycle sport events and has been the exclusive tyre supplier to the Formula One™ World Championship since 2011. Such a strong presence in motorsport enables Pirelli to transfer a series of avant-garde solutions to its day-to-day operations providing the final consumer with the maximum levels of performance and safety.
Pirelli have a new range for Formula One™ that has been completely transformed, with new tyre sizes at the front and at the rear, as well as new profiles, constructions and compounds. The compounds, in particular, are made up with entirely new materials and created with a completely fresh design philosophy.