About

Williams is one of the world’s leading Formula 1 teams. It exists purely to race in the top echelon of motor racing, where it has been winning grands prix for more than three decades.

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Our Partners

Williams has always been a family-run team and the family ethos extends to our partners, who support us every step of the way during the season. Find out more about our Official Team Partners below.

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Our People

Williams is a human capital business, with a wealth of diverse and driven team members all working towards the same goal. Find out more about our people below.

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Our History

Williams Grand Prix Engineering Ltd is founded by Frank Williams and an ambitious British engineer called Patrick Head. The company is based in an empty carpet warehouse in Didcot, Oxfordshire, and enters a purchased March chassis in order to compete in F1 during the latter half of the season.

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Brazilian Grand Prix

Sergey Sirotkin finished 16th and Lance Stroll 18th in the Brazilian Grand Prix

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Brazilian Grand Prix

Sergey Sirotkin finished 16th and Lance Stroll 18th in the Brazilian Grand Prix

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Gallery

Lance Stroll, Brazil

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Season Stats
  TEAM POINTS
1 MERCEDES 620
2 FERRARI 553
3 RED BULL 392
4 RENAULT 114
5 HAAS 92
6 MCLAREN 62
7 FORCE INDIA 49
8 SAUBER 41
9 TORO ROSSO 31
10 WILLIAMS 7
eSports

Williams eSports will compete in a range of online sim racing competitions this season. The team’s roster of elite gamers will represent Williams, racing in series and events on multiple platforms during the year.

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About Us

Williams Advanced Engineering Limited is the technology and engineering services business of the Williams Group. The company combines cutting edge technology and the industry’s best engineers, with precision and speed to market derived from four decades of success in the ultra-competitive environment of Formula One.

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What We Do

The core competencies of Williams Advanced Engineering are sector agnostic and do not apply only to motorsport or even automotive. Already this expertise is being applied to sectors as diverse as retail and defence. If a company requires support in any of these areas of competence, the people at Williams Advanced Engineering can provide it.

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Technology and Innovation

The people at Williams are problem solvers, tackling the most complex engineering challenges on a daily basis. Customers come to Williams for help with their new innovations.

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Aerodynamics and Thermodynamics

Williams Advanced Engineering is unique in the desire and capability to apply expertise in high level simulation and aerodynamic know-how from the pinnacle of motor racing to other sectors. Born out of Formula One, working faster than almost anyone else, customers receive an advantage of speed of response and top of the range people, hardware and software providing full aerodynamic services.

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Electrification

Williams Advanced Engineering has created very high performance batteries in the Formula E programme, at the cutting edge of battery performance and management. Formula E is a test bed for electrification and new technologies that is now being transferred into prototype vehicles and road cars in award-winning projects.

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Advanced Lightweight Structures

Williams Advanced Engineering is using its breadth of experience in lightweight materials from Formula One, where lightweighting can make a significant difference on track, and other projects to offer new ideas and solutions to industry.

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Vehicle Programmes

Working with customers, the teams at Williams Advanced Engineering set targets to define the product concept, analyse, evaluate and optimise it, before then real world development refines the result to perfection.

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Specialist Product Delivery

From productions runs of one to the low hundreds, the people at Williams Advanced Engineering are experts in the quality manufacture of high performance products across industry.

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Business Dynamics

Taking lessons from four decades of success in Formula One to help clients apply winning philosophies to their own organisations, Williams Advanced Engineering uses data to setup for success, views regulation changes as an opportunity to gain competitive advantage while combining an understanding of whole system dynamics with detailed analytics, bringing understanding of human performance and developing high performance teams.

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Foresight Williams Technology EIS Fund

Launched and managed by Foresight Group, the Fund benefits from a unique collaboration between Williams Advanced Engineering and Foresight Group, combining technological expertise from Williams and Foresight's track record in financial management.

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Simulation

Williams has extensive experience using state-of-the-art simulators in Formula One allowing drivers to prepare more effectively for Grand Prix.

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Working with us

Williams Advanced Engineering is the technology and engineering services business of the Williams Group, providing world class capabilities to deliver energy efficient performance to customers and address the challenges of 21st century mobility and sustainability. Williams Advanced Engineering is also constantly searching for more top talent to deliver for the company and its customers.

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Contact Us

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Williams joins the Royal British Legion to mark Remembrance Sunday

Williams will enhance its support of The Royal British Legion (RBL) for this year’s Remembrance Sunday, which marks the centenary of the end of the First World War

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Williams joins the Royal British Legion to mark Remembrance Sunday

Williams will enhance its support of The Royal British Legion (RBL) for this year’s Remembrance Sunday, which marks the centenary of the end of the First World War

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Event Rooms

10 multi-purpose event rooms offering great flexibility for events of up to 200 guests in a modern and inspiring surrounding

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Driver Suites

The Ayrton Senna, Piers Courage and Alan Jones driver suites

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Trophy Room

The Trophy Room houses a selection of the team's prestigious silverware

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Circuit Gallery A

The Monza and Hockenheim meeting rooms

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Circuit Gallery B

The Barcelona, Estoril and Jerez event rooms

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Museum & Tours

Housed in the award-winning Williams Conference Centre is Sir Frank Williams' private Williams Grand Prix Collection, the largest of its kind in the world, spanning the history of the Williams F1 team since 1978

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Gift Vouchers

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Activities

A wide range of activities are available at the Williams Conference Centre and can be used for team building and hospitality days or to enhance your events.

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Race Day Hospitality

Hosted at the Williams Conference Centre we offer a unique way to view an F1 race, with a review of qualifying, an exclusive live link up to a team member from the track, followed by the race itself

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Dining & Celebrations

We not only pride ourselves on the first class facilities and service we offer at the Williams Conference Centre, but also on our 5 star catering. Our in-house caterers offer the highest standard of cuisine, where possible using local organic suppliers and fair-trade produce

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Private Dining

As part of the first class facilities and service we offer at the Williams Conference Centre, we pride ourselves on our 5 star catering

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Car History

Williams Car History

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Guardians Of Honour

Williams has an ever-growing catalogue of illustrious Grand Prix cars. Now Jonathan Williams and Dickie Stanford must dovetail this sumptuous history with the high-flying Formula 1 team of today

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Fast Start for Williams in New Fan Engagement Campaign

20 Sep 2017

Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One.

BT Sport Industry Agency of the Year Two Circles is working with Williams, who celebrated 40 years at the pinnacle of motorsport this year, to reach an estimated global fanbase of 57m, and to invite the 21m who identify themselves as Williams fans closer to the brand through a new digital, content and CRM ecosystem.

The partnership has already seen Williams grow its database by over 600%, into 140 countries and has launched a new, high-quality content series for fans. This August more than 40% of Williams’ target audience watched FW14B, episode one of new series Williams Heritage Stories.

Since its foundation in 1977, Williams has won 16 FIA Formula One World Championship titles and earned a reputation for being the Formula One fan’s team, with its family ownership and regular efforts to keep fans at the heart of the sport.  In June they hosted a free fan day at Silverstone running some of its famous F1 car collection.  At the British Grand Prix two fans slept in the garage the night before the race in an Airbnb Martini experience.

Richard Berry, Commercial Director at Williams, said: “Williams believes fans make the sport, and we’ve launched a major drive to give them a radically more vibrant and personalised fan experience. To do this, we need to get to know and understand our fans better, and that’s why we’re working with Two Circles. Our ambition is to grow our fanbase over the coming years, both in the UK and globally, as the sport is revitalised under new ownership, and become synonymous as the team that put fans first.” 

Two Circles is owned by WPP and has a strong track record partnering with sports rights-holders across Europe and North America to increase engagement with their audiences, both creating and improving commercial revenue streams in the process. This year Two Circles was named Agency of the Year at the BT Sport Industry Awards for the second time in four years.

George Foster, Lead Consultant at Two Circles, added: “Working with Williams is hugely significant for Two Circles. Formula One is one of the most popular global sports and teams have a huge opportunity to develop their digital footprints under the sport’s new leadership. With Williams’ fan-centric approach and our experience working with other leading rights-holders to build and engage with their fanbases, we’re already seeing the positive results of the partnership.”

Two Circles and Williams are planning a number of new activities in the next 12 months including international consumer campaigns for Unilever-owned deodorant and antiperspirant brand Rexona, and personalised fan experiences that offer exclusive access to behind-the-scenes stories, videos, and invites to race experiences.