The Financial Times is one of the world’s leading business news organisations, recognized internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

The partnership between Williams Racing and the Financial Times brings together two iconic British brands, both operating globally and at the forefront of their respective fields. The deal will both extend the FT's brand and combines complementary commercial assets and capabilities.