Why you should be supporting Atlassian Williams Racing

Fans around the world support Atlassian Williams Racing. Here's why you should too...

Published

01 JAN 2025

Est. reading time

7 min

Millions more fans are tuning into Formula 1 as the sport goes from strength to strength with unprecedented all-access coverage of the increasingly competitive racing.

Yet there are ten teams to root for and 75 years of history to navigate, which might leave you overwhelmed with so many options of who you could back on the race track.

We might be a little biased, but there are so many reasons why supporting Atlassian Williams Racing is the best choice. Allow us to explain...

Fans come first

F1 being such an international championship means it's not as easy to get close to the action as in other sports.

While football or basketball fans, for example, can watch their team play nearby every week or two, that's not feasible in Formula 1.

However, Williams' fan focus has let our supporters be involved in more opportunities than just being in the grandstands as we strive to bring F1 to more people than ever.

Our Fan Zones have thrilled thousands away from the racetrack as we take the cars, drivers, and more to accessible central city locations around the world.

Livestreamed Q&A sessions with Carlos, Alex, and other Williams representatives give our fans unrivalled access to key team members, even if they don't have a ticket to the race.

Our Team Principal, James Vowles, even makes sure to answer fan questions after each race in the Vowles Verdict as he explains the decision-making behind each race.

We've even had the look of the car chosen by our supporters to award-winning success as Williams Racing brought the iconic Gulf colours to the grid, while our Kraken rear wing takeovers had our fans decide what our competitors would see as they chased us around COTA.

International Appeal

F1 is no different from other sports in that national pride will always play a role in the fights for first place and the anthems that play on the podium.

While we are proud of our British history in the heart of the UK's Motorsport Valley, we are an international operation of the world's best and brightest.

A look through our history shows how we've welcomed drivers from five continents since the team's inception.

It's an illustrious history, too, as we'll touch on later, with Williams helping four continents to World Drivers' Championship glory.

Nigel Mansell (1992), Alain Prost (1993), Damon Hill (1996), and Keke Rosberg (1982) are our European champs, with Jacques Villeneuve (1997) flying the Canadian flag for North America, Nelson Piquet (1987) representing South America, and our first title winner, Alan Jones (1980), hailing from Australia.

Even our engine suppliers have a worldwide flavour, with brands from Germany, Japan, France, America, and the Netherlands partnering with us through the years.

History in the Making

Being an Atlassian Williams Racing fan today lets you be a part of an exciting time as the team continues to write history.

After some difficult seasons where our cars struggled, the push to reach the front of the pack is on, and the results we've had in recent years show the steady progress we've made.

Q3 appearances are frequent, and we can fight for points without needing external factors that have other teams' drivers retiring or having issues.

Just as Formula 1 is transitioning through an incredible time of regulation changes that see it lead the way in engineering and broadcasting, Williams are right there, too.

Few teams have gone through as many technical changes as us, and we continue adapting to maximise our potential with decades of F1 knowledge behind us.

Our founder, Sir Frank Williams, was a pioneer in many ways and, even with the Williams family stepping back, that spirit continues at our Grove headquarters with everything we do.

If you want to be part of one of the sport's longest-standing team's journey back to the front, backing Atlassian Williams Racing makes a lot of sense.

History Made

We are fully focused on our future, but cannot forget our illustrious past.

Nearly five decades of Formula 1 racing laid the groundwork for what Williams Racing is today, and a look through the history books lets you see the impressive past we have.

Nine World Constructors' Championship wins mean we are the second-most successful operation on the grid, while our seven World Drivers' Championships have us in the top five on the all-time list of driver titles.

We're also one of only five teams to have broken the 100-win barrier, with 114 top-step appearances, with a further 199 trophies at Grove from podium finishes.

There are 128 pole positions to our name, 133 fastest laps, 33 one-two finishes, over 3,600 points (and counting), and well over 400,000 km of mileage raced.

That's a lot of big numbers, and we're still adding to them today.

Eyes on the Future

Look no further than the Williams Racing Driver Academy to see how invested the team is in future success.

Our driver development programme is nurturing the best young talent with the simple goal of helping each member be the best racing driver they can be.

If you'd like to support a driver's career from before they even sit in an F1 car, backing Williams Racing is a surefire way you can be one of their earliest fans.

We have Williams Racing Driver Academy names across karting, Formula 4, Formula Regional, Formula 3, Formula 2, and F1 Academy.

To see what's possible for these young hopefuls, you just need to look at the names of those who have raced in our F1 team over recent years.

Franco Colapinto, Logan Sargeant, Nicholas Latifi, Lance Stroll, and Jack Aitken all made their Formula 1 debuts with Williams.

You'll see the Academy's help outside of F1, too, with Formula E's Ollie Rowland and Dan Ticktum being former members and Jamie Chadwick enjoying success over the Atlantic in Indy NXT and the European Le Mans Series.

Always Innovating

Atlassian Williams Racing produced some of F1's most advanced machinery as we pushed boundaries to reach incredible success.

Williams is the team for you if you like to be ahead of the curve and at the forefront of technology.

The FW14B and FW15C remain two cars that the sport still points to when looking to demonstrate what F1 can achieve.

Boasting traction control, ABS, active ride suspension, power steering, and more, at a time when these systems weren't commonplace, the FIA had to change the rules to reduce the sizeable advantage Williams Racing enjoyed in the 90s.

Innovation at Williams isn't just limited to the car, however, as we continue to push what is possible for a team to be for our fans.

We are relentlessly improving our website and apps to make being a Williams Racing fan an experience like no other.

There are always new digital innovations on offer, from our long-standing free-to-play game, Pit Wall Predictions, presented by Gulf, to recent additions like Circuit Breaker and Tyre or Lower.

Even if you can't tune in for a race, you can always follow along with how Williams Racing are getting on by opening the app or website during a session for constant updates from the track.

Our Home, Your Home

Grove, the Oxfordshire location of the Williams Racing headquarters, is where over 1,000 people come to work.

It's a place where we develop the car, where we train, where we reflect on our weekends, and where we strive to be better.

Yet it isn't only for Williams Racing employees, as we will always welcome Williams Racing fans to come and visit to see what it's like inside an F1 team.

The Williams Racing Experience Centre will let you get up close and personal with our prestigious history in the Heritage Museum, where our car collection, race suits, helmets, and trophies give a visceral demonstration of our incredible past.

Our Esports Simulator Lounge will let you feel the speed of being an F1 driver from the safety of a virtual environment with our state-of-the-art equipment for the ultimate gaming experience.

You can even experience a Grand Prix from Grove, with race day events letting you cheer our drivers from our headquarters on a giant screen, with our team serving food and drinks throughout.

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