Discover the Driven by Words livery...
Inspired by the fans...
‘Driven by Words’ is the latest fan-first initiative from Atlassian Williams Racing and Gulf. Together, the two brands have brought fans closer to the sport they love – whether that’s through the ‘Bolder than Bold’ livery chosen in a worldwide fan vote in 2023, behind-the-scenes social media content, or the Formula 1 demonstration run with Alex Albon at the Anhembi Sambadrome in São Paulo in 2024.
James Vowles, Team Principal of Atlassian Williams Racing: “As an iconic Formula 1 team with a Championship-winning legacy and a plan to win again, we know Atlassian Williams Racing means so much to our millions of fans around the world. This incredible livery campaign with Gulf has really brought that to life, and it will be a privilege to race every lap in Brazil with the passion and emotion of our fans woven into this beautiful design on the car.”
Mike Jones, CEO, Gulf Oil International: “Through our partnership with Williams, we continue to celebrate those who truly make racing matter – the fans. This livery is created by them and their passion for the Gulf brand. ‘Driven by Words’ marks another moment in Gulf’s exceptional racing history, and we are thrilled to see this unique livery come to life on-track in Brazil.”