WILLIAMS RACING SELECTS THE POINT.1888 TO BUILD A BEST IN CLASS BRAND LICENSING PROGRAMME

Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing programme.

Published

26 APR 2021

Est. reading time

3 min

Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing programme. The Point.1888 will work with Williams Racing to extend its licensing operation using a retail-first methodology, creating an extensive range of new products for the Williams fanbase. Their technique to reverse engineer the licensing process and to select licensees that align with Williams’ core values was a key factor behind the signing. Matching the team with the right companies will open a host of new opportunities for engagement on a global scale, helping boost revenue and brand affiliation for Williams Racing. Tim Hunt, Commercial and Marketing Director for Williams Racing said: “We are excited to have The Point.1888 on board to extend our brand licensing programme and to enable us to work with businesses we never thought we would. Through careful consideration of the types of products that will suit our purpose and values, we have the opportunity to increase our fan-base and build on our brand affiliation. We look forward to working with The Point.1888 and seeing the incredible results.” Commenting on the appointment, Hannah Stevens, Head of Retail & Sports at The Point.1888, said, “As a huge F1 fan, I have admired the Williams Racing team for many years and I’m thrilled to be able to work with them on this iconic sporting brand as they take their first major steps into the world of licensing and help fans to find new ways to engage with this incredible sport.”

Ends

About The Point 1888. The Point.1888 is the next generation of brand licensing. Matching brands with retailers and manufacturers to create powerful new products, The Point.1888 helps its clients boost revenue, brand awareness, consumer engagement and brand love. It also donates 11% of its profits each year to charities that have an emotional connection to each collaboration. Borne from Joseph Miller & Sons Ltd, The Point.1888 is a fifth-generation family company with 130 years’ experience in bringing products to market. It believes that making more money and getting closer to customers is easy when you have the right partner. You go out of your comfort zone, create something new and work with businesses you never thought you would. And the results can be incredible. That's The Point(.1888) of brand licensing. For brand extension opportunities please contact: helloyou@thepoint1888.com www.thepoint1888.com About Williams Racing Williams Grand Prix Engineering Limited's core competencies are the design and development of racing cars to compete in the Formula One World Championship. As one of the world's leading Formula One teams, the company has secured 16 FIA Formula One World Championship titles since its foundation in 1977. Nine of these titles have been won in the Constructors' Championship in association with Cosworth, Honda and Renault. The remaining seven titles were won in the Drivers' Championship with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.

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