Atlassian Williams F1 Team Fan Zones return for 2026

For the fifth season, Fan Zones provide the chance to meet drivers, see cars up close and experience the thrill of the sport without visiting a race

Published

24 FEB 2026

Est. reading time

2 min

The award-winning Atlassian Williams F1 Team Fan Zones are back and bringing the ultimate Formula 1 fan experience to seven locations across the globe throughout the 2026 F1 season.

Adding to the Fan Zone experience, we will be launching Pop-Up experiences throughout the year to connect race cities and fans around the world, starting at the London Pop-Up hosted over the Australian Grand Prix weekend.

With only 1% of F1 fans able to attend Grand Prix weekends, Fan Zones are designed to make the sport more accessible, inclusive, and engaging by bringing the sport out of the circuit and into the centre of international cities.

For the fifth season, the Fan Zones will give fans the opportunity to meet and hear from Alex Albon and Carlos Sainz, James Vowles, Luke Browning, and Williams F1 Team Academy Drivers and Ambassadors across the season.

Fan Zones will be decked out with state-of-the-art sim racing simulators, interactive experiences, exclusive merchandise, partner activations, and location-specific additions.

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Building on more than 340,000 fans welcomed across 2024 and 2025, the 2026 Fan Zones - presented by Kraken in key cities including Melbourne, London, Madrid, Austin, and Las Vegas – reinforces the team’s commitment to bringing unparalleled F1 access to fans worldwide.

Locations for 2026 are:

Melbourne, Australia – 02 March to 08 March

London Pop-Up, United Kingdom - 05 March to 08 March

Miami, USA

London, United Kingdom

Madrid, Spain

Singapore

Austin, USA

Las Vegas, USA

The Fan Zone experience kicks off with the F1 season-opener hosted in Melbourne, Australia. For the third year in a row, the Melbourne Fan Zone will be held at The Atrium in Fed Square from 2-8 March, 2026.

For the first time, the London Pop-Up, hosted at Outernet London from 5-8 March, will also offer fan experiences like exclusive merchandise offerings, sim racing competitions, and virtual streams to the race city.

Dates and precise locations for future Fan Zones will be announced throughout the season – fans can stay up to date on our app or at WilliamsF1.com.

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