Join us for our Austin Watch Party in New York City
We’re bringing race day to Soho this weekend for a USGP Watch Party with New Era and Apple TV
Published
19 OCT 2026
Est. reading time
1 min
New York-based Atlassian Williams F1 Team fans, this one’s for you.
With the help of New Era and Apple TV, we’re bringing Austin to New York City this Sunday, creating a race day experience to remember at the New Era Flagship Store in Soho.
Join us on October 25 as we come together to watch the United States Grand Prix, with the race getting underway at 4pm local time.
And there’s more to enjoy than just the racing. The event will feature official and exclusive team merchandise, cap customisation, racing simulators, giveaways and more, giving you plenty of ways to get involved before the lights go out.
So, grab your friends, show your Williams colours and join us for an afternoon of racing and fan experiences in the heart of New York City.
We’ll see you in Soho!
Event details
What: Austin Race Day Watch Party
When: Sunday 25 OctoberStore open: 11am EST
Race start: 4pm EST
Where: New Era NYC Flagship Store, 300 Lafayette Street, New York City
Watch: United States Grand Prix on Apple TV
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Williams Grand Prix Engineering Services LLP, a limited liability partnership registered in England and Wales with company registration number OC456938 and whose registered address is at Station Road, Grove, Wantage, Oxfordshire, OX12 0DQ.
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