Nuveen joins Atlassian Williams F1 Team as Official Asset Management Partner
Uniting two organisations with unrivalled heritage and a focus on future performance
Published
22 JAN 2026
Est. reading time
3 min
Atlassian Williams F1 Team today announces a new multi-year partnership with leading asset management firm, Nuveen – uniting two organisations with unrivalled heritage and a focus on future performance.
With over 125 years in the industry, Nuveen is a global investment leader, managing $1.4 trillion in public and private assets for clients around the world. Its investment capabilities span a diversified range of asset classes – from public and private credit and equity to alternatives including real estate, infrastructure and natural capital – drawing on the expertise and experience of a dedicated team to navigate an ever-changing market landscape.
Through this partnership, Nuveen joins forces with Williams, one of the three most successful teams in F1 history. After nearly 50 years in the sport, the team is now on a mission to get back to the front of the grid and win multiple World Championships again.
A new look for the team in Formula 1’s all-new regulations era will be unveiled on Tuesday 3 February
Heading into 2026, the two organisations will work together to achieve excellence through innovative thinking and seamless collaboration – whether on the pit wall or in financial markets around the globe. As Official Asset Management Partner, Nuveen’s branding will be displayed above the steering wheel and on the inner rear wing of Carlos Sainz and Alex Albon’s FW48 – Williams’ challenger for the all-new F1 regulations in 2026.
Nuveen’s signing adds to Williams’ growing momentum both on and off track. In 2025, the team enjoyed its most successful season since 2016, achieving fifth place in the Constructors’ Championship, securing two full race podiums and its first-ever Sprint podium.
2026 will mark the next step forward, and Nuveen will join Williams’ suite of industry-leading partners in helping to achieve it.
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James Vowles, Team Principal, Atlassian Williams F1 Team:
“We are delighted to welcome Nuveen to Atlassian Williams F1 Team. Whether you’re racing in F1 or working in asset management, the ingredients of high performance are the same: exceptional people working closely together, cutting-edge technology, and a relentless determination to pursue marginal gains. As we take the next step on our journey back towards the front of the grid, we look forward to working with Nuveen to deliver results that serve our fans and communities worldwide.”
Bill Huffman, Chief Executive Officer, Nuveen:
“The parallels between Nuveen and Williams are striking. Each of our organisations is performance-oriented with global heritage, yet our focus remains firmly on the future. As we each expand our presence in new markets and geographies, success in our respective fields demands unwavering dedication to innovation and precision of process – whether that's perfecting pit stops measured in seconds or executing investment strategies across global markets. Beyond performance, we share a commitment to serve the communities in which we operate with excellence and integrity. This partnership brings together two organisations that understand what it takes to compete at the highest level while staying true to our mission."