Fan Appreciation is Back for 2025

The closer you get to the team this year, the more you’ll be rewarded – get the badge to begin!

Published

28 MAY 2025

Est. reading time

2 min

It’s back, and it’s bigger and better than ever. Fan Appreciation returns for 2025, and this year, we’re going all out to celebrate the heartbeat of Atlassian Williams Racing: you.

Over the coming months, get ready for an all-access pass to the action. From exclusive content and behind-the-scenes moments, to exclusive giveaways and limited-time offers, this is our way of saying a massive thank you for your loyalty and unshakable support. Whether you're trackside in the grandstands or tuning in from home, this season is all about bringing you closer than ever to the team and drivers you love.

And here’s the best part: the closer you get, the more you’ll be rewarded.

Fan Appreciation 2025 is your chance to rise through the ranks, and it all starts with badges. Every time you collect one, you’re one step closer to unlocking even more exclusive experiences and surprises.

The key to all Fan Appreciation 2025 activities is the Fan Appreciation badge, and that’s ready to claim now!

But it’s not just about badges as this year, there are more ways than ever to show your support and upgrade your fandom. Jump into the Arcade, catch live streams, follow our race weekend feeds, get involved in the community through fan votes, and much more. However you choose to connect, it all counts.

Worried you missed out on earlier badges? Don’t sweat it. We’ve got you covered. Over the next few months, we’ll be dropping fresh ways to catch up – think quizzes, challenges, and chances to relive your favourite moments.

The Fan Appreciation 2025 journey is just getting started, and it’s all about you.

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