Terra Virtua join the team as our Official Metaverse Partner

A new multi-year partnership is confirmed

Published

06 MAY 2022

Est. reading time

1 min

Williams Racing is delighted to welcome Terra Virtua to the team as its Official Metaverse Partner.

As part of the multi-year partnership, Terra Virtua’s branding will be displayed on our car as well as our driver race suits and mechanic overalls.

Together we will focus on engagement, adding a whole new level of fan experience on race weekends and beyond.

From digital collectibles to generative art projects, there’s plenty in the pipeline as we look to take Williams fans into the metaverse through interactive experiences in virtual environments.

“It’s a privilege to work with a British racing team with such an incredible legacy in motorsport,” said Terra Virtua’s CEO, Jawad Ashraf, who added: “As progressive innovators in the space, we feel Terra Virtua has an affinity with the team.

“We can’t wait to get started and continue to explore further opportunities to collaborate.”

Williams Racing Commercial Director James Bower had his say too: “Collaborating with Terra Virtua presents an opportunity to engage with the race fans of the future in an entirely new way.

“With Terra Virtua using Polygon blockchain, which has strong sustainability credentials, it also aligns with the team’s sustainability values.”

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