Our Madrid Fan Zone, presented by Kraken, makes its debut in 2026
Carlos Sainz, James Vowles and Luke Browning headline Atlassian Williams F1 Team Fan Zone, presented by Kraken, in Madrid
Published
25 AUG 2026
Est. reading time
2 min
The Atlassian Williams F1 Team Fan Zone presented by Kraken touches down in Madrid for the first time, giving Spanish fans the chance to catch a glimpse of hometown hero Carlos Sainz, Team Principal James Vowles, and Reserve Driver Luke Browning.
From Monday 7th September to Sunday 13th September, the Fan Zone will take over Plaza del Callao and the historic Cines Callao , giving fans the opportunity to get closer to the team as Formula 1 prepares for the Madring’s inaugural Grand Prix.
Entry to the Fan Zone is free, but fans must have the Williams app downloaded and registered to gain access to activities including the opportunity to:
• Get up close to a full-scale FW48 show car.
• Be the first to get their hands on special-edition Madrid merchandise and 2026 Official Team Kit from New Era
• Test their reflexes on the reaction ring and Krak the Code to win prizes from the Fan Zone presenting partner Kraken.
• Get behind the wheel of Komatsu's haul truck simulator experience
• Test their prediction skills and go head-to-head in the BW Scores Tyre or Lower game.
• Visit the Estrella sampling bar and try their 0.0% that is locally brewed in Spain.
• Pick up the Madrid special edition Williams x Marvel Comic.
• Step into the gaming zone and test your skills on state-of-the-art simulators - driving the MADRING circuit before the drivers even hit the track
• View a trophy display celebrating Williams' Spanish racing history, including the helmets of Carlos Sainz, Marc Gené, and Pastor Maldonado (our last race win in Spain, 2012), alongside winning trophies from Barcelona 1993 (Alain Prost), Jerez 1987 (Nigel Mansell), and Barcelona 1997 (Jacques Villeneuve).
Madrid Fan Zone details :
Location : Plaza del Callao
Dates : 07 – 13 September
Opening Hours:
• Monday – Friday: 11:00 – 21:00
• Saturday: 10:00 – 21:00
• Sunday: 10:00 – 16:00
Sale
Sainz
2026 Sainz Beanie
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Sale
Sainz
2026 Sainz Cap 9FORTY
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Sale
Sainz
2026 Kids Sainz Cap 9FORTY
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Williams Grand Prix Engineering Services LLP, a limited liability partnership registered in England and Wales with company registration number OC456938 and whose registered address is at Station Road, Grove, Wantage, Oxfordshire, OX12 0DQ.
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