Behind the Badge: Miami

Get a bonus surprise when you unlock our Miami badge

Published

04 MAY 2023

Est. reading time

2 min

It’s Round 5 and we’re back in Florida ahead of the second-ever Miami Grand Prix this weekend and it’s that time of the week when we release our latest digital badge.

Our Miami GP badge is now available to download and when you unlock yours, you’ll also claim an exclusive bonus package of themed Miami assets to upgrade your driver card!

If you’ve already collected the badges from the first four rounds, make sure you keep up your streak in Miami as there will be an exclusive money-can’t-buy prize up for grabs if you complete the set at the end of the season.

You may have already spotted our Miami badge in our new limited edition Miami Collection online or in our South Florida pop-up, but read on for the inspiration behind it.

And if you really like it, make sure you wear it, by shopping our Miami Collection - with savings of up to 20% when you purchase a bundle below.

Behind the Badge: Miami

Discover what makes up our Miami GP badge

Let’s start with the extremely obvious point of detail. The Miami badge features a palm tree, which as you’ll know is an iconic symbol of the city.

This is then set against a backdrop of teal and pink tones which represent the Magic City’s stunning sunsets and picturesque beaches.

Additionally, the arrowhead of the Williams Racing monogram is featured as a pattern, paying homage to Miami's famous Art Deco architecture, which is known for its bold, bright colours and geometric shapes.

With its vibrant and lively culture, Miami is perfectly reflected in the design of the badge. We hope you like it!

Now, what are you waiting for? Go and unlock that badge today as once the weekend is over, you’ll no longer be able to claim it.

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