What’s new for fans in 2026?

This year there’s more than ever for fans to get involved with, collect and enjoy

Published

22 JAN 2026

Est. reading time

2 min

A new season always brings fresh possibilities, and in 2026, there’s more than ever for fans to get involved with, collect and enjoy.

From all-new fan rewards to updated digital experiences and a fresh look for you when cheering on from the grandstands or at home. The year ahead is about bringing fans closer to Atlassian Williams F1 Team, wherever you’re following from. Here’s what’s new for 2026.

Introducing WClub

At the heart of our 2026 fan experience is WClub, an all-new digital community designed to reward your support.

WClub turns your passion into serious progress. Complete challenges, customise your Williams ID, get involved across the season and earn points that move you up through the tiers. As you rise, you’ll unlock digital rewards and exclusive opportunities.

Earn Exclusive Rewards

Get access to exclusive events, digital experiences, unlock collectables and get closer to the team and drivers!

Learn More

A fresh look: New Era

Fans heading trackside (or watching from home) will notice a new look for 2026, with the launch of our all-new New Era team kit.

The first collections are available now, with more drops planned across the season. Designed for race weekends and beyond, the 2026 range brings unmistakable Williams style.

Training Kit

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Our Trackside Arcade returns

Launching closer to the start of the season, the new and improved Trackside Arcade is back for 2026.

All your favourites return, including Pit Wall Predictions, Tyre or Lower, Circuit Breaker and the Virtual Garage, some with exciting new features and added ways to play. Even better, taking part will earn you WClub points, helping you climb the rankings while getting closer to the on-track action.

New race badges to collect

Collecting continues in 2026, with brand-new race badges available throughout the season.

Each badge marks a moment to remember, a race weekend or a major milestone. Keep an eye out as the season progresses – and make sure you’re logged into WClub so nothing goes unnoticed.

A new look for the team in Formula 1’s all-new regulations era will be unveiled on Tuesday 3 February

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