What to expect from our 2026 Austin Fan Zone
Your ultimate guide to the 2026 Atlassian Williams F1 Team Fan Zone presented by Kraken in Austin
Published
17 OCT 2026
Est. reading time
4 min
The Atlassian Williams F1 Team Fan Zone is back in Austin for the fifth consecutive year, bringing the excitement of Formula 1 into the heart of the city ahead of the United States Grand Prix.
Located at 800 Congress Avenue, the free Fan Zone will be open throughout race week, with special guest appearances, interactive activities and exclusive Williams merchandise for fans to enjoy.
Whether you’re planning to meet the team, try your hand at a simulator or pick up something from the latest collection, here’s what to expect.
When and where to visit
The Fan Zone is located at 800 Congress Avenue, Austin, Texas 78701, in downtown Austin.
It is open from Monday 19th October to Saturday 24th October, with the following opening hours:
Monday 19th October: 11am-7pm
Tuesday 20th October: 11am-7pm
Wednesday 21st October: 11am-7pm
Thursday 22nd October: 10am-7pm
Friday 23rd October: 10am-7pm
Saturday 24th October: 10am-7pm
All times are Central Daylight Time (CDT).
Entry is free, but visitors must download the Williams app and register for a free Williams ID before arriving. Have your ID ready in the app for entry, particularly if you’re planning to attend one of the live Q&A sessions.
How to Get to the Williams Fan Zone
Located at 800 Congress Avenue in downtown Austin, the Williams Fan Zone is accessible by public transport or car. With the United States Grand Prix bringing plenty of visitors to the city, planning your journey ahead of time is recommended.
By bus
Austin’s CapMetro bus network serves downtown, with stops along Congress Avenue and the surrounding streets. Visitors can use the CapMetro trip planner to find the most convenient route from their location and check the latest timetables.
By train
Austin’s CapMetro Rail service provides another option for travelling into downtown. Downtown Station, on East Fourth Street, is within walking distance of the Fan Zone, although visitors should allow extra time to reach 800 Congress Avenue on foot.
By car
There are public parking garages and parking lots throughout downtown Austin, including options along Congress Avenue and the surrounding streets. Spaces may be in high demand during Grand Prix week, so it is worth checking availability and prices in advance.
Meet the team
One of the highlights of the Fan Zone is the opportunity to hear from familiar faces from across the team! Alex Albon, reserve driver Luke Browning, Team Principal James Vowles and 1996 World Champion Damon Hill will take to the stage for live Q&A sessions throughout the week.
Live Q&A schedule
Wednesday 21 October
Alex Albon – 5:25pm
Thursday 22 October
Luke Browning – 11am
James Vowles – 6pm
Friday 23 October
Damon Hill – 10am
All times are CDT.
The sessions are free to attend, but they are popular and space may fill up quickly.
See the FW48 show car in its Marvel’s Doomsday livery
Fans can get a closer look at a full-scale Williams FW48 show car, bringing a taste of the race weekend to downtown Austin. The car will feature the special-edition Marvel Doomsday livery, giving fans to see the striking design up close.
It’s a great opportunity to see the car up close and take some photos before heading to the circuit.
Try the interactive experiences
There’s plenty to get involved in beyond the stage appearances, with activities for fans looking to test their skills and experience different sides of motorsport.
Circuit of The Americas simulators: Take a virtual lap around the Austin circuit.
Komatsu simulator: Get behind the wheel of Komatsu’s truck in its dedicated simulator experience.
Reaction Ring: Test your reflexes with this interactive challenge.
Wind tunnel experience: Discover how objects are tested for aerodynamic performance, just like in Formula 1.
Visitors can also step inside Zoox to explore its vision for autonomous mobility and take home a limited-edition Williams x Zoox poster designed and signed by Austin artist Cat Barrera.
Shop exclusive Williams merchandise
The Fan Zone is also the place to discover special-edition Austin merchandise and the latest Williams collections.
Fans can browse the 2026 Official Team Kit from New Era, explore the Initial D collection and pick up the latest Austin Edition of the Williams x Marvel comic. Previous comic editions and a seven-comic bundle will also be available.
Williams app users can also access a 10% merchandise discount, making it worth registering before your visit!
Take part in the Fan Zone treasure hunt
Make the most of your visit by joining the digital treasure hunt in the Williams app.
Collect digital badges around the Fan Zone to unlock a prize, giving you another reason to explore everything the site has to offer.
Don’t miss your chance to visit
With driver appearances, exclusive merchandise and interactive experiences all in one place, the Williams Fan Zone is a chance to get closer to the team ahead of the United States Grand Prix.
Best of all, entry is free. Download the Williams app, register for your Williams ID and head to 800 Congress Avenue to join the action.
We’ll see you in Austin!
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