New-look Atlassian Williams F1 Team site
Everything you need to know about our refresh
Published
31 DEC 2025
Est. reading time
2 min
Welcome to your brand-new Atlassian Williams F1 Team platform – hopefully you’ve noticed that we’ve been busy over the festive period!
The good news is that this remains your one-stop shop for all the Atlassian Williams F1 Team content you know and love. From the latest team and Formula 1 news, all the way through to collectibles, competitions, experiences and much, much more.
Here’s everything you need to know about the changes we’ve made to improve your experience on the Atlassian Williams F1 Team platform…
New Look & Feel
The most obvious chance is the refreshed digital experience that is now fully aligned with the Atlassian Williams F1 Team rebrand – featuring an updated logo, typography, and a cleaner, more modern design across the site and app.
From January, we’ll become Atlassian Williams F1 Team – reflecting our sole purpose: to race and win. Our existing ‘W’ logo will be replaced by a 21st Century reimagining of Frank Williams’ famous ‘Forward W’ icon which was introduced with the team’s foundation in 1977.
That iconic badge featured on each of our nine Constructors World Championship-winning cars. Its evolution re-affirms our continued commitment to becoming a powerhouse in the modern era of F1 once more.
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Now / Next
A refined live-experience feature that brings fans straight into the action during race events, while also showing what’s coming up next so fans can stay in the know.
New Loyalty & Identity
Our ever-popular Driver Card programme is the best way to get closer to Alex Albon, Carlos Sainz and the team. We’re continually evolving our fan identity experience, with a refreshed look and new ways to engage.
Sign up to be first to access what’s coming in 2026!
Shop
There’s a redesigned shop experience for those fans who want to get their hands on the latest Atlassian Williams F1 Team merch, benefitting from improved performance, a modern look, and a smoother checkout experience for shopping official merchandise.
Why not treat yourself to a post-Christmas gift while you’re here?
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© 2026 The Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497.
Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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