The Krak Badge has arrived, claim now

A new chapter for our fans begins today

Published

24 FEB 2026

Est. reading time

1 min

Fans can now claim an official Krak Badge – the first visible step in the evolution of Grid Pass with Atlassian Williams F1 Team in 2026.

Since 2023, Grid Pass has been built around access, bringing supporters closer to the team both online and at our Fan Zones. As we look ahead to a new season, that experience will grow to incorporate Krak – Kraken’s all-in-one payments app – opening the door to new types of fan moments.

There’s much more to come, and plenty of exciting plans still to be revealed.

For now, this is where it starts. Claim your Krak Badge today and be part of what’s next. Plus you’ll earn 10 WClub points for adding it to your collection.

10

Available now

Krak Badge 2026

Krak Badge 2026

Sign up to collect

For more updates on how Grid Pass is evolving with Krak this year, click here.

Latest

The Krak Badge has arrived, claim now

A new chapter for our fans begins today

+10 WClub points

Atlassian Williams F1 Team Fan Zones return for 2026

For the fifth season, Fan Zones provide the chance to meet drivers, see cars up close and experience the thrill of the sport without visiting a race

Happy 71st Birthday, Alain Prost

Looking back at the day the four-time World Champion sealed his final title with us in 1993

Carlos meets Thea at Grove – the creator of Sparkles!

Thea (creator of Sparkles the Unicorn) was treated to an exclusive tour of Grove, and Carlos dropped by to surprise his seven-year-old super fan

Get to know Damon Hill

Our 1996 World Champion is back with the team as Ambassador for 2026 – here’s his story

Damon Hill returns to Atlassian Williams F1 Team as Ambassador joining Jacques Villeneuve and Jamie Chadwick in impressive line-up

1996 World Champion reunited with Williams in 30th anniversary year of his title

Related Tags

Atlassian Williams F1 Team

Trending

Shop

Corporate

Sustainable Business

Regulatory Disclosures

Dorilton Ventures

Williams Grand Prix Technologies

Information

Terms & Conditions

Ship to:

United Kingdom

Cookie Settings

© 2026 The Williams Group, under licence to Williams IP Holdings LLC

Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497.

Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ

Powered By

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.