Team thinking visualised by Claude
Limited-edition Team Kit to be worn throughout the Singapore Grand Prix weekend
Published
05 OCT 2026
Est. reading time
1 min
This weekend, Atlassian Williams F1 Team's Pattern of Thought 2026 campaign reaches its peak. For the Singapore Grand Prix, the entire trackside team – drivers included – will wear a limited-edition team kit designed by our Official Thinking Partner, Claude.
What is Pattern of Thought?
Pattern of Thought is a visualisation of the team's thinking – interpreted by Claude, then designed by the Williams creative team. Rendered in teals, blues and clay, the pixel elements are a deliberate nod to the team's engagement with AI.
A season-long build-up
This won’t be the first time you’ve seen this eye-catching design, as the Pattern of Thought campaign has run across the season:
Monaco - our drivers had their helmets and race suits taken over for Formula 1’s crown jewel event
Silverstone - a full livery takeover on Jade Jacquet's F1 Academy car, alongside a unique simulator experience at our London Fan Zone that let fans discover "thinking at 200mph" firsthand
Singapore - the widest rollout yet: a full kit-wide takeover across the entire trackside team
Getting it into fans' hands
The kit is available now and shipping worldwide! Pick it up for yourself at any of the following locations:
Our online store
The Atlassian Williams F1 Team Fan Zone, presented by Kraken in Singapore
New Era Stores across Thailand and Singapore
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© 2026 The Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Services LLP, a limited liability partnership registered in England and Wales with company registration number OC456938 and whose registered address is at Station Road, Grove, Wantage, Oxfordshire, OX12 0DQ.
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