Our London Fan Zone, presented by Kraken, is returning to Piccadilly in 2026
Alex Albon and James Vowles headline Atlassian Williams F1 Team Fan Zone, presented by Kraken, British return to London Piccadilly
Published
18 JUN 2026
Est. reading time
3 min
The Atlassian Williams F1 Team Fan Zone, presented by Kraken, is back on home soil, returning to Piccadilly Circus ahead of the 2026 British Grand Prix at Silverstone.
Opening its doors from Tuesday 30th June and running throughout race week, the Fan Zone will offer fans unmatched experiences, bringing the excitement of racing to the heart of the UK capital and the home of F1. The free-to-enter event kicks off the excitement for the team’s home race with a better-than-ever programme of activities and appearances for fans to enjoy.
London, we're on our way back...
Headlining this year's Fan Zone, Atlassian Williams F1 Team driver Alex Albon and Team Principal James Vowles will both be making appearances throughout the week, giving fans an opportunity to get up close with the Williams team. Keep an eye on our website and app for appearance times and more details.
Hosted at The Venue in Piccadilly Circus, and presented by Kraken, the Fan Zone opens the world of Formula 1 with a host of activations where fans can:
Get up close to a full-scale FW48 show car
Be the first to get their hands on special-edition Silverstone merchandise and 2026 Official Team Kit from New Era
Take on the reaction ring and Krak the Code trivia game to win prizes from Fan Zone presenting partner Kraken
Step into the mind of an F1 driver in Anthropic’s “Pattern of Thought” for an immersive race simulator lap around the Silverstone Circuit with Claude as your thinking partner
Test their reflexes with the Barclays Batak challenge to win prizes
Get behind the wheel on Komatsu’s haul truck simulator experience
Visit the Estrella sampling bar and try their 0.0%
Complete the smoothest lap on Wilkinson Sword's buzz wire game for a chance to win goodie bags
Step into the M&S AI photobooth, style their look and star in their own personalised race-day GIF
Pick up the Silverstone special edition Williams x Marvel comic – one of seven unique covers available over the course of 2026 – as it comes on sale for the very first time
Access to the Fan Zone is free of charge, with fans only needing to download the Williams App and register to gain entry. A digital treasure hunt via the app will allow fans to unlock various badges around the Fan Zone, creating a more personalised and connected fan experience.
London Fan Zone details:
Location: The Venue, Piccadilly Circus, 48 Regent Street, London, W1B 5RA
Dates: 30th June – 5th July 2026
Opening Hours: *
Tuesday 30th June — 10:00am – 8:00pm
Wednesday 1st July — 10:00am – 7:00pm
Thursday 2nd July — 10:00am – 7:00pm
Friday 3rd July — 10:00am – 8:00pm
Saturday 4th July — 10:00am – 8:00pm
Sunday 5th July — 10:00am – 4:00pm
*Last entry: 30 minutes before closing
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Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497.
Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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