Fan Zone
The Williams Racing Fan Zone
In 2022 and 2023, thousands of fans experienced our Fan Zones across the globe... and the Williams World Tour is brining them back in 2024, now in more cities than ever before!
From showcars and Esports rigs to special appearances and exclusive giveaways, the Williams Racing Fan Zone has it all.
NEXT STOP: LONDON
Hello London! Our Williams Racing Fan Zone, presented by Kraken, our Official Crypto and Web3 Partner, is back for 2024.
From Tuesday, July 2nd, to Sunday, July 7th, you can find us at Piccadilly Circus, with all the entertainment in the build-up to the British GP!
Here is the entire breakdown of everything you can expect at our base in London …
Live Q&A’s with Alex, Logan, James, Zak and Jenson
A chance to win a meet and greet with our guests after their Q&As
Our hugely popular Esports rigs
Official Williams Racing team kit and a very special collection to be revealed soon
Visit the Kraken stall to try the Hanging Bar challenge, retro gaming station, Scalextric set and History in the Making collectables
Experience the Komatsu haul truck simulator
Test your reactions at the Myprotein Batak machine
Get your best look on the Keeper Security Spin Cam
Check out our decorated history through iconic trophies and memorabilia worn by some of our Championship-winning Williams racing drivers
See two of our most famous cars - the FW07B and FW16B - in addition to our current FW46 show car
The chance to win a British Racing Experience for two, with more details to be revealed soon
And so much more...
To ensure the very best experience at our Fan Zone, claim your free Grid Pass at WilliamsF1.com and don't forget to download the official Williams Racing app to unlock your driver card.
Hear from F1 stars, including Alex Albon and Logan Sargeant, as well as Team Principal James Vowles. The full line-up of appearances during the week will be available at williamsf1.com soon...
To be eligible to win an exclusive Meet and Greet with our guests after their Q&A's, make sure you have claimed all of the badges throughout the Fan Zone PLUS their appearance badge up to three hours before they arrive.
The inaugural Prodigy Draft will be held at the Fan Zone on Saturday 6th July at 2pm BST, announcing the four drivers to progress from esports racing to the real-world Prodigy Racing League.
LOCATION
48 Regent Street, Piccadilly Circus, London, W1B 5RA
OPENING TIMES (LOCAL)
Tuesday 2 July: 1000-1800
Wednesday 3 July: 1000-1900
Thursday 4 July: 1000-1900
Friday 5 July: 1000-1900
Saturday 6 July: 1000-1900
Sunday 7 July: 1000-1500
Have you claimed your Grid Pass?
Fan Zone FAQs
Here to answer some of your burning questions before you come and visit us at our Fan Zone.
How much does it cost to enter?
Our Fan Zones are free to enter! For the best experience, make sure you’ve downloaded the Williams Racing app (also free!), register for the Fan Zone and get your Driver Card.
How do I play on the Esports simulator rigs?
Playing on the simulators is completely free, all we ask is that you download the Williams Racing app and register for the Fan Zone.
What are the opening hours?
For London, our opening hours vary, please check the full list above. Please note, we start shutting down 45 mins before allotted time.
How do I win prizes?
You have the chance to win prizes by scanning NFC codes at our Fan Zone! Simply join the Williams Racing app to get started.
Can I bring food and drink?
We kindly ask that you refrain from consuming food and drink inside the Fan Zone as it is not permitted.
Is there disabled access?
The London Fan Zone is across multiple floors with lift access. Please see a member of staff should you require any further assistance.
What time shall I arrive for a driver Q&A?
Our driver appearances are always very popular and space is operated on a first come first serve basis. We strongly suggest arriving early to avoid any disappointment.
Can I buy Williams Racing items at the Fan Zone?
Of course! We will have a wide range of Williams Racing merchandise available to purchase. Our Fan Zone only accepts card payments.
Can I make returns?
You can return for free during the Fan Zone, otherwise you may incur shipping costs.
Are there public bathrooms or changing rooms?
No, we do not have these in the Fan Zone.
How to claim your Grid Pass
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© the Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497.
Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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