Fan Zone
The Atlassian Williams Racing Fan Zone
Over the past three years, thousands of fans experienced our Fan Zones across the globe... and the Williams World Tour is brining them back in 2025!
From showcars and Esports rigs to special appearances and exclusive giveaways, the Atlassian Williams Racing Fan Zone has it all.
NEXT STOP: LONDON
The Atlassian Williams Racing Fan Zone World Tour is back on home soil for a fourth year, returning to Piccadilly Circus ahead of the 2025 British Grand Prix.
Opening its doors on 1st July and running throughout race week, the Atlassian Williams Racing Fan Zone presented by Kraken offers fans unmatched experiences, bringing the excitement of racing to the heart of the cities we race in.
WIN RACE WORN BOOTS
As part of Fan Appreciation 2025, complete the quiz and earn the Carbono badge to secure your entry!
The free-to-enter event kicks off the excitement for the team’s home race with a better-than-ever programme of activities and appearances for fans to enjoy.
During the Fan Zone, fans will have the opportunity to:
Hear Q&As from Atlassian Williams Racing F1 driver Alex Albon, 2009 World Champion Jenson Button, and Team Principal James Vowles – stay tuned to find out full timings
Discover our partners and win prizes with Kraken’s Reaction Ring and Hanging Bar Challenge, plus explore the team’s history with the Kraken Heritage Zone
Get behind the controls of Komatsu’s Haul Truck Simulator and experience the thrill of operating one of the world’s biggest machines
Take in the atmosphere at the Reviva Coffee Pitstop
Show their speed at the Silverstone Circuit on our state-of-the-art esports simulators and compete to win special prizes
Hear from our Early Careers team about how to break into the world of F1
Get up close with our FW47 show car, the FW17, and the championship-winning FW07B
Shop a bumper selection of merchandise including exclusive collections and replica kit
All fans wishing to attend the Fan Zone will be required to download and register an account on our official Atlassian Williams Racing app, and create their customisable Driver Card. Upon arrival, fans must present their Driver Card to a staff member for entry.
Location:
Below the Lights, Piccadilly Circus, 48 Regents Street, London, W1B 5RA
Dates:
Tuesday, 1st – Sunday, 6th July
Opening Hours:
Tuesday: 10am – 8pm Wednesday: 10am – 5:30pm
Thursday-Saturday: 10am – 8pm
Sunday: 11am-3pm
CONFIRMED 2025 FAN ZONES
Melbourne, Australia – 10th to 16th March ✓
Miami, USA – 28th April to 4th May ✓
Barcelona, Spain – 26th May to 1st June ✓
London, United Kingdom – 1st to 6th July
Singapore – 29th September to 5th October
Austin, USA – 13th to 18th October
Las Vegas, USA - 17th to 22nd November
Exact details for each Fan Zone will revealed closer to the event, make sure you're signed up and have claimed your Driver Card to be one of the first know...
DRIVER CARD 2025
Claim and customise your free pass to the world of Atlassian Williams Racing!
Fan Zone FAQs
Here to answer some of your burning questions before you come and visit us at our Fan Zone.
How much does it cost to enter?
Our Fan Zones are free to enter! For the best experience, make sure you’ve downloaded the Atlassian Williams Racing app (also free!), register for the Fan Zone and get your Driver Card.
How do I play on the Esports simulator rigs?
Playing on the simulators is completely free, all we ask is that you download the Williams Racing app and register for the Fan Zone.
What are the opening hours?
Our opening hours and will be announced soon.
How do I win prizes?
You have the chance to win prizes by scanning NFC codes at our Fan Zone! Simply join the Williams Racing app to get started.
Can I bring food and drink?
We kindly ask that you refrain from consuming food and drink inside the Fan Zone as it is not permitted.
Is there disabled access?
The Barcelona Fan Zone is located over two floors, with access at street level. Please see a member of staff should you require any further assistance.
What time shall I arrive for a Q&A?
Our appearances are always very popular and space is operated on a first come first serve basis. We strongly suggest arriving early to avoid any disappointment.
Can I buy Williams Racing items at the Fan Zone?
Of course! We will have a wide range of Williams Racing merchandise available to purchase. Our Fan Zone only accepts card payments.
Can I make returns?
You can return for free during the Fan Zone, otherwise you may incur shipping costs.
Are there public bathrooms or changing rooms?
No, we do not have these in the Fan Zone.
Miami Fan Zone Highlights 2025
Powered By
© the Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497.
Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
Powered By