Behind the Badge: Great Britain 2024

Published on
04 Jul 2024
Est. reading time
1 Min

Unlock the 2024 British Grand Prix badge and claim a new helmet for your Driver Card

Formula 1 is back where it all began in 1950! Silverstone awaits for the 2024 British Grand Prix.
Make sure to unlock this weekend's unique British GP design to take another step towards claiming our exclusive prize when you assemble all 24 of our badges.
Each Grand Prix Williams Racing Badge draws inspiration from the race location, making for a colourful collectable that will impress all.
When you unlock this week’s design, you’ll also gain a new helmet to pick from on your Driver Card.
Keep on reading to discover more about this weekend’s design, or scroll to the bottom to unlock the 12th race badge of 2024.

Behind the Badge: Great Britain

It’s a design that wouldn’t look out of place in any British pub, or at any British sports team.
It features both of our driver helmets set on the nation’s flag, and the designer, Kevin Paige, also gave his thoughts.
“I worked with the Williams Creative Team over the course of a month to try to bring the feeling of honour to the GB race badge,” Kevin shared.
“I liked the crest and royalty feel with the crown, and the Union Jack as a muted touch.”
Claim yours before it's gone forever after Sunday's race:
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Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497. Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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