The Williams Racing Fan Zone is coming to London, presented by Kraken

Published on
25 Jun 2024
Est. reading time
2 Min

Discover more about the Williams Racing Fan Zone London, presented by Kraken

Hello London! Our Williams Racing Fan Zone, presented by Kraken, our Official Crypto and Web3 Partner, is back for 2024.
*To ensure the very best experience at our Fan Zone, claim your free Grid Pass at and don't forget to download the official Williams Racing app to unlock your driver card.*
From Tuesday, July 2nd, to Sunday, July 7th, you can find us at Piccadilly Circus, with all the entertainment in the build-up to the British GP!
Here is the entire breakdown of everything you can expect at our base in London …
A chance to win prizes by collecting badges around our Fan Zone
A chance to win a meet and greet with our guests after their Q&As Our hugely popular Esports rigs
Official Williams Racing team kit and a very special GB Collection
Visit the Kraken stall to try the Hanging Bar challenge, retro gaming station, Scalextric set and History in the Making Edition #4 and #5
Experience the Komatsu haul truck simulator
Test your reactions at the Myprotein Batak machine
Get your best look on the Keeper Security Spin Cam
Check out our decorated history through iconic trophies and memorabilia worn by some of our Championship-winning Williams racing drivers
See two of our most famous cars - the FW07B and FW16B - in addition to our current FW46 show car
Participate in the Where's Williams Fan Zone AR Experience and enter for the chance to win a British Racing Experience for two (available in app only)
And so much more...
Hear from F1 stars, including Alex Albon and Logan Sargeant, as well as Team Principal James Vowles. Click here to see the full lineup and timings of all of our appearances for the week.
To be eligible to win an exclusive Meet and Greet with our guests at their Q&A's, make sure you have claimed all of the badges throughout the Fan Zone, and then find the bonus appearance badge. These bonus badges will only be available on the day of the appearance, so be ready to go searching through the Fan Zone!
The inaugural Prodigy Draft will be held at the Fan Zone on Saturday 6th July at 2pm BST, announcing the four drivers to progress from esports racing to the real-world Prodigy Racing League.


48 Regent Street, Piccadilly Circus, London, W1B 5RA


Tuesday 2 July: 1000-1800 Wednesday 3 July: 1000-1900 Thursday 4 July: 1000-1900 Friday 5 July: 1000-1900 Saturday 6 July: 1000-1900 Sunday 7 July: 1000-1500
Win a £500 Gift Card
Freshen up your Driver Card so you don’t miss out on this fantastic prize...
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Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497. Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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