Discover the Gulf x Williams Racing Collection

Published on
11 Sep 2023
Est. reading time
2 Min

Inspired by the dynamic designs that battled in the fan livery vote

We are excited to announce the launch of the Gulf x Williams Racing limited-edition merchandise collection.
This exclusive line encapsulates the essence of collaboration between two iconic brands in motorsport, Gulf and Williams Racing, and celebrates our dynamic partnership.
Following the fan livery vote, which gave fans worldwide the power to select their favourite livery design and shape history with the winning livery adorning our FW45s at the Singapore, Japan and Qatar Grands Prix, fans now have the chance to purchase a piece of the memorabilia marking this historic motorsport moment.
Inspired by the dynamic designs that battled in the fan livery vote, which saw in excess of 180,000 votes cast, these themes have now been reimagined into an exclusive four-piece merchandise collection.


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The pure cotton short-sleeve polo shirt and T-shirt reference the heritage of Gulf’s iconic colourway, whilst the cotton-blend crewneck features a contemporary and energetic glitch-style graphic, which also features on the under brim of the distinctive Gulf embroidered cap.
More than just merchandise, this collection celebrates the campaign and brings fans closer to the action ahead of the Singapore Grand Prix, where Alex Albon and Logan Sargeant will debut the winning livery, Bolder than Bold, on track.
Fans will have the opportunity to shop the limited-edition range alongside the winning livery show car on display at the Williams Racing Fan Zone in Singapore, which will be located at Raffles City shopping mall, during the Grand Prix week.
“Following on from the incredible response to the fan livery vote, we are giving fans the opportunity to own their very own piece of motorsport history while celebrating our partnership with Williams Racing,” Mike Jones, CEO of Gulf Oil International, shared.
“We are proud to see Gulf’s iconic colours reimagined into a merchandise range that allows fans to take home a piece of the action.
“We hope to generate further excitement in the build-up to the winning livery debuting on track.”
Available to order online worldwide, this collection marks another chapter in the evolving partnership between Gulf and Williams Racing and promotes the shared value of teamwork.
The limited-edition line seamlessly marries Gulf's rich racing heritage with our pursuit of excellence.
Together, Gulf and Williams Racing continue to push boundaries and invite fans to join them on this exhilarating journey.
Join us in Singapore
The Williams Racing Fan Zone is returning to Raffles City during Singapore GP week!
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Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497. Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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