Williams Racing Renews Ties with Luxury Hospitality Group Jumeirah Hotels & Resorts

Williams Racing is proud to announce a renewal of its partnership with Jumeirah Hotels & Resorts.

The global luxury hospitality company, most famous for its iconic flagship hotel Burj Al Arab Jumeirah in Dubai, is again joining forces with the team following a successful partnership in 2023.

The announcement marks a strengthening of the ties between two world-famous brands driven by excellence, innovation and an ambition to make history.

Jumeirah Hotels & Resorts, a member of Dubai Holding, operates a world-class portfolio of 26 properties across the Middle East, Europe, and Asia with a commitment to exceptional service and guest experiences.

As an Official Partner, the group’s branding will appear on driver overalls and on the FW46 driven by Alex Albon and Logan Sargeant in the 2024 Formula 1 World Championship.

Jumeriah continues to build the relationship with Williams as the team works towards the front of the grid. With an almost unrivalled legacy of nine Constructors’ World Championships, seven Drivers’ World Championships and 114 race wins since first racing in 1977, the team is strengthening on and off track to evolve and win again.

James Vowles, Team Principal, Williams Racing: “Williams is delighted to renew our partnership with Jumeirah Hotels & Resorts. Jumeriah joined our mission to return to the front of the grid last year. We are united by our joint ambition and share the desire to redefine excellence within our respective fields. We look forward to more success together in 2024.” 

Alexander Lee, Chief Commercial Officer at Jumeirah Group: “Jumeirah’s partnership with Williams Racing, one of the most iconic brands in Formula 1, presents us with an unparalleled opportunity to engage fans and curate unique experiences for our guests, partners and Jumeirah One members. With its reputation for tenacity, performance, and heritage, Williams Racing’s ambitions align with Jumeirah’s goals of continued innovation and international growth. We are excited to continue to play our part in enhancing the race weekend experience in our hotels and resorts across the world.”