F1
Esports
News
Videos
HQ
Shop
Experience Centre
GOOD MORNING

Terra Virtua joins Williams Racing as Official Metaverse Partner

Published on
06 May 2022
Est. reading time
2 Min

A new multi-year partnership is confirmed

Williams Racing today announces Terra Virtua as its Official Metaverse Partner. The multi-year partnership begins this weekend as the Formula One racing team takes to the track in Florida for the first ever Miami Grand Prix.
The collaboration will celebrate one of British motorsport’s most innovative and successful racing teams to date. With an absolute focus on engagement, the partnership will look to add greater depth to the fan experience on race weekends and beyond. Williams and Terra Virtua will also explore opportunities to develop digital collectible and generative art projects, to take Williams Racing fans into the metaverse through interactive experiences in virtual environments.
As the Official Metaverse Partner, Terra Virtua branding will appear on the car barge boards, driver race suits and mechanic overalls. The Terra Virtua logo will be placed on a variety of digital and physical team assets.
Terra Virtua CEO Jawad Ashraf said: “It’s a privilege to work with a British racing team with such an incredible legacy in motorsport. As progressive innovators in the space, we feel Terra Virtua has an affinity with the team. We can’t wait to get started and continue to explore further opportunities to collaborate.”
Williams Racing Commercial Director James Bower added: “Collaborating with Terra Virtua presents an opportunity to engage with the race fans of the future in an entirely new way. With Terra Virtua using Polygon blockchain, which has strong sustainability credentials, it also aligns with the team’s sustainability values.”

Related Tags:

© the Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497. Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ