Experience Centre

The lowdown on our Austin collection

Published on
12 Oct 2022
Est. reading time
3 Min

Get set for Texas, check out the range

They say “everything’s bigger in Texas” and that’s certainly true of our Austin collection!
We’ve dropped one of our biggest collections to date ahead of the 2022 United States Grand Prix.
From tees to jerseys, bolo ties to lanyards, there’s something for every style no matter if you’re joining us at our Downtown Austin pop-up, watching on at Circuit of the Americas or tuning in at home.
To get Logan Sargeant in the mood ahead of our visit to the Lone Star State, we took him down to the ranch – OK, maybe a local Oxfordshire farm – to show off some pieces of our collection.

Round neck t-shirt

With a relaxed everyday fit, this White T-Shirt proudly displays the stars and stripes of the United States within our ‘W’ monogram.
One red sleeve cuff and one blue complete the look and ensure you’re ready to support Williams at Circuit of the Americas.
This is just one of three tees in our collection – check out our three-button neckline version as well as our Grand Prix badge motif edition, celebrating all things Texas.
Austin Round Neck T-Shirt
Our W monogram proudly displays the stars and stripes of the United States.

Alcantara shirt

Get right into the Texas spirit with this cowboy-style Alcantara shirt – don’t forget to top off the look with your very own Bolo tie.
The embossed ‘W’ monogram and Williams Racing title on the left pocket is complemented by the classic fringes on the reverse.
Whether you’re saddling a one horsepower stallion or strapping into a 1,000 horsepower machine, you’ll definitely look the part in this garment.
Austin Alcantara Shirt
Get into the Texas spirit.

American Football jersey

Following on from our popular basketball and hockey jerseys from Miami and Montreal respectively, let us introduce you to our American Football jersey.
Developed in collaboration with our friends at Umbro, this piece offers a unique fusion of two hugely popular sports.
And please forgive us for putting ‘American’ before ‘Football’, we just needed to ensure we’d be let back in on our return to Heathrow post-race.
American Football Jersey
Umbro and Williams celebrate the US Grand Prix with this limited edition American Football Jersey.

Bucket hat

The Miami bucket hats were an absolute smash hit, so we’re pleased to introduce the Austin edition.
With our Oxford and Electric blue colours on a classic design, this is the ideal way to keep that relentless Texas sunshine off your head.
Austin Bucket Hat
It’s the return of the bucket hat.


With a grey melange colourway, this Williams sweatshirt brings a different style to any outfit.
Its casual crew neck, with ribbed cuffs and waistband with stripes really make the piece pop, and that’s before we mention our name printed vertically up the sleeve.
On the front, the Williams Racing wordmark and our monogram feature within the instantly recognisable shape of a US interstate shield.
Austin Sweatshirt
This Williams sweatshirt brings a different style to any outfit.

Trucker Cap

Top off your look in style with the Williams Racing x Austin Trucker Cap, finished with an Alcantara shield.
A US Grand Prix race day essential, the 450,000+ spectators will know exactly who you are supporting.
The stars and stripes monogram returns here, as does the US interstate shield on the mesh texture.
Austin Trucker Cap
A US Grand Prix race day essential.
These are just some of the products from our Austin collection, make sure you check out the full range over on our online store or at our downtown pop-up during race week.
Get your name on the FW44
44 lucky fans will have their name featured at the heart of our FW44 through the United States Grand Prix weekend. Enter now for your chance to win this unique prize.
© the Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497. Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ