Atlassian and Williams unveil Vegas livery, celebrating the power of Rovo AI

Williams will bring a special-edition all-black livery to Las Vegas, in the latest celebration of title partner Atlassian and their ground-breaking AI teammate Rovo.

The striking livery features rainbow accents and is designed to bring out the bright lights of the Strip, while also celebrating the speed and power offered by Atlassian’s Rovo.

As the AI-powered solution at the centre of the Atlassian System of Work, Rovo connects knowledge, people, and workflows so teams move faster. It is one of the many technical tools that Williams has added to its arsenal since it partnered with Atlassian back in March 2025.

Through the partnership, Atlassian are supporting Williams to drive complete transformation across their system of work – creating efficiencies, improving prioritisation, and breaking down silos, all in pursuit of improved lap time.

“This striking livery is the latest celebration of our work with partners Atlassian, who are helping to accelerate our tech transformation and bring Williams right back to the cutting edge," James Vowles, Team Principal, shared following the reveal.

"There could not be a more iconic place to unveil this than in Las Vegas, one of the most tech-forward cities in the world.”

This is the second Atlassian livery that Williams has run this season. The first livery, showcased at the United States Grand Prix in Austin, Texas, was a 2002 throwback design which celebrated the two organisations’ shared vision and passion for teamwork. During the weekend, Carlos Sainz brought home Williams’ first ever Sprint podium. His third-place result was the second podium Williams has celebrated in 2025, the team’s most successful season since 2016.

Sorin Cheran, Chief Information and Analytics Officer at Atlassian Williams Racing, added: “In the midst of a busy F1 season, we need to drive improvements and find solutions quickly.

"Rovo helps us to search through files, data and information on our Atlassian system, ultimately allowing us to upgrade faster and find that all-important laptime. This is essential if we want to achieve our goal: to get back to the front and win multiple World Championships.”

This spectacular one-off look will form part of a suite of tech-forward activations hosted by Williams partners and taking place during the Las Vegas Grand Prix week. Other activations will include:

The Las Vegas Fan Zone, presented by autonomous ride hailing partner Zoox at Brooklyn Bridge, New York New York. Fans will be able to check out the livery in all of its glory – plus try Williams’ simulators, hear from the team, and get excited for race day

A talk hosted by AI Orchestration Partner Airia, featuring Team Principal James Vowles, and exploring the impact of AI adoption in one of the world’s most high-tech sports.