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GOOD AFTERNOON

New Miami-themed Williams monogram revealed in collaboration with SURGE

Published on
28 Apr 2022
Est. reading time
2 Min

The logo will be ever present during our time in Florida

The first-ever Miami Grand Prix is just around the corner and to mark the occasion we’ve collaborated with contemporary artist SURGE to give our famous ‘W’ monogram a fresh look and feel.
After flipping the ‘W’ on its head, the striking new ‘M’ icon features plenty of nods to Miami and shows off Surge’s unmistakable style, full of vibrant colours and cartoon illustrations.
This special logo will feature all over the Williams digital platforms throughout our time in Miami and will be unmissable as a watermark on our social channels.
Fans will also be able to unlock the ‘M’ badge by heading to our live coverage from Friday’s FP1 session onwards.
Our collaboration with the artist doesn’t end there though.
On Thursday 5 May at the W South Beach hotel, we will reveal a spectacular new graffitied livery on our showcar - designed by Surge - which will be front and centre at the beach hotel throughout the Grand Prix weekend.
Williams drivers Alex Albon and Nicholas Latifi will be present for the big reveal, as will CEO and Team Principal Jost Capito, while fans will be able drop by and take photos with the limited-edition machine from Friday onwards.
And if that wasn’t enough, as we revealed last week there will be further opportunities for fans to engage with Williams in the Magic City from this Saturday 30 April at our main 846 Lincoln Road base.
As always, stay tuned to our website and social channels to see what we’re up to and, if you haven’t already, be sure to check out our Miami merch below.
Shop our Miami range
Celebrate F1's first ever Miami Grand Prix in style by shopping our new limited edition Miami range today.

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