The inspiration behind Heritage

Published on
09 Jun 2023
Est. reading time
3 Min

Discover all the insights around the Gulf Fan Livery second round

The second round of voting in the Gulf x Williams Racing Fan Livery competition is well underway, with two designs facing off to reach next week’s final against Bolder than Bold.
We’ve taken a deep dive into the creative process behind Visionary, now it’s time to find out more about Heritage, the fourth and final design.
Ed Scott, Head of Creative at Williams Racing, has guided us through the different liveries so far, and he has also given his take on the final design up for vote.
Let’s meet our final contender, Heritage.
This is a livery that looks to celebrate the iconic Gulf Heritage. Like Williams Racing, Gulf are firmly future-facing, and also have a rich and extraordinary history.
This design is the ultimate reminder to always be iconic, to inspire, to make moves on and off the track that accelerate progress.
When Ed was coming up with the look of Heritage, he understandably took inspiration from the decades of Gulf designs that have come before us.
“We wanted a livery that really stood out as quintessentially Gulf,” he shared.
“It’s a design that once it’s raced in Singapore, Japan and Qatar, could be stuck into the ROFGO Gulf Heritage Collection and look right at home.
“The key was to keep it as clean as possible, lots of light baby powder blue on the surface with subtle and tasteful amounts of orange woven into key areas.”
A birds-eye view of Heritage
A birds-eye view of Heritage
It’s these small but powerful hints of orange on the wings, halo and across the bodywork that really bring Heritage together, as Ed was more than happy to explain.
“The orange wraps along the base of the bodywork and also swooshes off the top around the roll hoop.
“It frames and complements the powder blue really well, but there was something else we just had to add.
“It wouldn’t be a traditional Gulf livery without the iconic stripe. Ours starts on the top of the nose and then runs subtly onto the halo before tailing off onto the rear wing.”
Will you be in Heritage's corner?
Will you be in Heritage's corner?
For Ed, this was more than just another work project, as creating the Heritage livery evoked childhood memories.
”When I was a kid in the mid-90s, I had a Gulf Formula 1 pencil case that my mum bought for me.
“I can remember thinking how cool it was and then, not too long after, I went to the Goodwood Festival of Speed and the car from my case was on the hill climb!
“I instantly fell in love and the Gulf brand, with these famous colours, has a very big part to play in that – it’s imprinted in my brain!
“The colour scheme is iconic in motorsport and to have had the opportunity to work on this project, with the Gulf team, is like winning the designer lottery.”
Gulf highlights the importance of their heritage and the significance of the fans.
“From the Ford GT and Porsche 917, the iconic Gulf colours are one of the most recognisable liveries within the motorsport community.
“Over the years, the orange and blue livery has evolved but continues to hold a place in the hearts of Gulf fans around the world.”

Visionary or Heritage? Vote now

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