Williams Racing in Miami: Lincoln Road pop-up now open

The time has finally come. We’re here in Miami and are delighted to have opened our official Williams Racing pop-up store!

We’ll be here at 846 Lincoln Road throughout our time in the Magic City and we’ve got plenty going on for our fans to enjoy.

The first thing you need to do if you’re planning on dropping by to see us is to download the Williams App.

This will ensure you have the best possible experience, with the opportunity to collect a plethora of Miami badges, claim instant prizes and also have a play with our innovative Augmented Reality experiences and lenses.

Right, now we’ve whetted the appetite, let’s cover what else we’ve got lined up for you to make the most of.

First, graffiti artist SURGE, who we've collaborated with for all things Miami, will be dropping by on Monday at 17:00 local time for a live painting session – come along and get your graffiti on!

Alex Albon and Nicholas Latifi will be in attendance on Wednesday 4 May from 10:30 local time, so come down and say hello to our brilliant Formula One drivers. Williams Driver Academy member and Florida native Logan Sargeant will also be heading to the store on Thursday from 10am to engage with fans.

Fellow Academy Driver Jamie Chadwick, Brand Ambassador and 2009 F1 World Champion Jenson Button, plus the boss - our CEO and Team Principal - Jost Capito, will be in attendance throughout the week too, as well as other special guests, so keep an eye out!

Next, if you’ve been keeping an eye on our digital channels recently, you may have seen we’ve launched our very own Miami merch collection. From palm print shirts and beach shorts to bucket hats and trucker caps, if you want to start feeling those Miami vibes, we’ve got you covered. The entire Miami range, plus a couple of extras, are available to buy at our pop-up store.

Our top-of-the-range Williams Esports Rig will also be out on show; you’ll get the chance to put yourself in the shoes of an F1 driver and compete with fellow fans to see who can set the fastest lap time each day.

Finally, if you’ve ever wanted to get up close and personal with a Formula One car, we’ve got good news for you. The stunning FW44 livery will be glistening on an F1 showcar at our Lincoln Road hub all week. There will be plenty of opportunities for you to drop by and take a photo of or a selfie with our blue machine.

If you’re in and around Miami, don’t hesitate to drop by and get involved with all things Williams.

We look forward to seeing you there!