Behind the Badge: São Paulo 2025

Round 21 takes Formula 1 to one of its most passionate and colourful destinations – São Paulo. A circuit steeped in history and atmosphere, Interlagos always delivers on drama and energy. And this weekend’s Race Badge captures every bit of that spirit.

As with every badge in the 2025 series, this design pays tribute to its host city – blending national pride, local character, and the unmistakable thrill of a Grand Prix weekend.

Click below to add it to your collection today, or scroll on to find out a little more about the design.

Inspired by Brazil’s vibrant culture and natural beauty, this badge bursts with colour and life. Bold shapes and sun-soaked tones reflect the country’s warmth and endless energy.

In the foreground, lush tropical plants frame the scene, while a Toco Toucan adds a lively touch of character – its playful presence perfectly complementing a landscape rich in life and colour.

Iconic landmarks such as the São Paulo Metropolitan Cathedral and Luz Station rise proudly in front of pink-silhouetted buildings, creating a vivid sense of place.

In the distance, the Octávio Frias de Oliveira Bridge stretches toward the Brazilian mountains, tying together the nation’s natural beauty and architectural charm.

This badge captures the heart of São Paulo – a city defined by rhythm, resilience, and racing passion.