Returning to London: Atlassian Williams Racing Fan Zone, Presented by Kraken

London, we're coming back! All the details about our Fan Zone's return to Piccadilly Circus

Published

17 JUN 2025

Est. reading time

2 min

The Atlassian Williams Racing Fan Zone World Tour is back on home soil for a fourth year, returning to Piccadilly Circus ahead of the 2025 British Grand Prix.

Opening its doors on 1st July and running throughout race week, the Atlassian Williams Racing Fan Zone presented by Kraken offers fans unmatched experiences, bringing the excitement of racing to the heart of the cities we race in.

The free-to-enter event kicks off the excitement for the team’s home race with a better-than-ever programme of activities and appearances for fans to enjoy.

During the Fan Zone, fans will have the opportunity to:

Hear Q&As from Atlassian Williams Racing F1 driver Alex Albon, 2009 World Champion Jenson Button, Team Principal James Vowles and Academy driver, Luke Browning – click here for full timings

Discover our partners and win prizes with Kraken’s Reaction Ring and Hanging Bar Challenge, plus explore the team’s history with the Kraken Heritage Zone

Get behind the controls of Komatsu’s Haul Truck Simulator and experience the thrill of operating one of the world’s biggest machines

Take in the atmosphere at the Reviva Coffee Pitstop

Show their speed at the Silverstone Circuit on our state-of-the-art esports simulators and compete to win special prizes

Hear from our Early Careers team about how to break into the world of F1

Get up close with our FW47 show car, the FW17, and the championship-winning FW07B

Shop a bumper selection of merchandise including exclusive collections and replica kit

All fans wishing to attend the Fan Zone will be required to download and register an account on our official Atlassian Williams Racing app, and create their customisable Driver Card. Upon arrival, fans must present their Driver Card to a staff member for entry.