Atlassian Williams F1 Team Fan Zone presented by Kraken kicks off the season in Melbourne

Location and opening times confirmed for our Melbourne Fan Zone, plus our London Pop-Up

Published

26 FEB 2026

Est. reading time

2 min

Atlassian Williams F1 Team is set to return to Melbourne with the fan-favourite Fan Zone presented by Kraken, delivering a seven-day immersive fan experience during the 2026 Formula 1 Australian Grand Prix week.

For the third consecutive year, the Melbourne Fan Zone will be held at The Atrium in Fed Square from 02–08 March, offering over 60 hours of live fan experiences across the week in the heart of the city. 

To kick off the F1 season in style, fans will have access to:

Q&A appearances from Atlassian Williams F1 Team driver Alex Albon, Team Principal James Vowles, Reserve Driver Luke Browning, and 1996 World Drivers Champion and Williams Ambassador Damon Hill. Full timings to be revealed

Get up close with a full-scale showcar in the FW48 livery

Opportunity to test their reflexes with Airia’s batak challenge, and drive on Komatsu’s haul truck simulator experience 

Step into the Krak App Zone and win prizes in the reaction ring and trivia games 

Be the first to get the new 2026 official New Era merchandise, including the limited edition Melbourne tee collection 

Set their very own lap time around Albert Park on our state-of-the-art simulators

The Fan Zone is designed to make F1 more accessible, inclusive, and engaging for both new and long-time fans, bringing the sport out of the circuit and into the centre of cities around the world.

Entry to the Fan Zone will be free, but fans must have the Williams app downloaded and be registered to gain access. A digital treasure hunt via the app will allow fans to unlock various badges around the Fan Zone, as well as exclusive WClub points.

For the first time, Williams will connect fans on the other side of the globe with a London Pop-Up experience also running over the Australian Grand Prix weekend. The Pop-Up will offer fan experiences like exclusive merchandise offerings, appearance and sim racing competition against P1 with Matt and Tommy, and broadcast driver and team Q&A appearances from Melbourne to the heart of London.

Melbourne Fan Zone details:

Location: The Atrium, Fed Square, Melbourne

Dates: Monday 02 March – Sunday 08 March

Opening hours: 11am–7pm weekdays, 10am-7pm Saturday, 10am-5pm Sunday

London Pop-Up details:

Location: Outernet London, Charing Cross Rd, London

Dates: Thursday 05 March – Sunday 08 March

Opening hours: 10am-8pm daily

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