BNY joins Atlassian Williams F1 Team as Official Institutional Banking Partner

Uniting two global brands anchored in heritage, a focus on performance, and a shared drive for innovation

Published

30 JAN 2026

Est. reading time

2 min

BNY (NYSE: BK), a global financial services company, and Atlassian Williams F1 Team today announce a long-term partnership, bringing together two global brands anchored in heritage, a focus on performance, and a shared drive for innovation.

BNY operates at the heart of the world’s capital markets, helping organisations invest, trade and transact in over 100 markets globally. Through this initiative, BNY joins us as a partner, supporting one of the most successful teams in Formula 1 history. We have won nine Constructors’ World Championships and seven Drivers’ World Championships. The team is now on a mission to win again, with the support of world-leading organisations within its partner suite.

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Both organisations share a demonstrated track record of adapting and transforming to succeed — whether across BNY’s 242 years at the forefront of financial markets or nearly 50 years of Formula 1 competition for ourselves. This partnership brings the two organisations together ahead of another big milestone: Formula 1’s all-new regulations era, which marks the next opportunity for us to move forward in our transformation.

BNY and Williams will work together to bring the world of finance even closer to the thrill of racing. Throughout the 24-race season, BNY will curate meaningful touchpoints that strengthen relationships with clients and the BNY community. With Formula 1 emerging as a global meeting point for financial audiences, this partnership provides BNY with a unique platform to bring those groups together in key financial hubs around the world.

Fans will be able to experience BNY branding featured on driver and team kit, as well as the bargeboards, chassis top, and the Halo of Carlos Sainz and Alex Albon’s FW48 – Williams’ challenger for the 2026 season. The placements will be showcased at Williams’ livery launch on February 3rd – when the team’s design for the new regulatory cycle will be shown to worldwide audiences for the very first time.

James Vowles, Team Principal of Atlassian Williams F1 Team:

“We are delighted to welcome BNY to the team for the 2026 season and beyond. As our team builds for long-term success, we look forward to working with BNY to champion new ways of thinking and embrace the opportunities of the future, both on the circuit and across global markets.”

Jayee Koffey, Chief Global Affairs Officer at BNY:

“Enduring performance belongs to organisations willing to embrace innovation with discipline and responsibility. BNY recognises that spirit in Atlassian Williams F1 Team, a team that shares our growth ambitions and values high performance.”

Official 2026 Team Kit

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