Our Melbourne pop-up is now open!

Join us all week to get in the mood for the Australian Grand Prix

Published

27 MAR 2023

Est. reading time

2 min

G’day everyone, the doors of our Melbourne pop-up have officially swung open!

After the success of our fan zones in Miami, Montreal, London, Singapore and Austin last year, we’re now excited to finally give fans in Australia the chance to enjoy the full Williams Racing pop-up experience.

We couldn’t think of a better place than Melbourne to kick off our first pop-up of 2023!

We’ll be here at Emporium Melbourne all week, until a couple of hours after Sunday’s Australian Grand Prix ends, so make sure you come on down and get involved with any and all of the following:

Meet our driver duo Alex Albon and Logan Sargeant (timings below)

Get up close and personal with our FW45 show car

Shop our official team kit and the limited-edition Australia Collection

Test yourself on our hugely popular Esports rigs

Download our app for exclusive giveaways

Much more…

If you’re hoping to come and meet Alex or Logan, make sure you first download the official Williams Racing app and unlock your Driver Card - this will be used to grant access to our free events.

As you’ll have seen, our pop-up stores get extremely busy in and around driver appearances so be sure to arrive early to avoid disappointment.

But, if you aren’t able to get to Melbourne, don’t worry; all of our driver appearances will be streamed exclusively on the Williams Racing website and app.