Experience Centre

Home to one of the finest collections of F1 cars in the world.

WHAT TO EXPECT AT A RACE DAY EXPERIENCE

Step into the heart of the action and experience Formula 1 like never before from our HQ in Grove, United Kingdom.

Your ticket includes:

Guided Heritage Collection tour – Discover the history of Williams Racing through an expert-led journey showcasing iconic cars, legendary drivers and championship moments.

Esports lounge experience – Put your driving skills to the test in our suite of racing simulators.

Pre-race presentation – Our specialist hosts will guide you through an exclusive insight into what goes on at Grove, its history and what to expect in the race today.

Live race viewing – Watch the full race on the big screen, with access to Carlos and Alex’s onboard camera feeds. Following the race, our hosts will de-brief you on key moments and decisions.

Delicious catering – Enjoy a variety of tasty food and drinks served during the day, keeping you fuelled from lights out to chequered flag.

Onsite Shop – Browse and purchase a selection of Williams merchandise and take home a memento of a great day!

BE PART OF ATLASSIAN WILLIAMS RACING

From the moment you arrive at the Williams Experience Centre, you’re welcomed into our world. Surrounded by over four decades of Formula 1 history, get up close to championship-winning cars and have a go round today’s track in our racing simulators.

When the lights go out, settle in to watch the full race on our giant screen, including onboard camera feeds putting you right in the cockpit with the drivers. This is more than just watching Formula 1 – it’s experiencing it in the heart of Atlassian Williams Racing.

ALL RACE DAY EXPERIENCE TICKETS COST £250 PER PERSON

Book Now for the 2026 Season

For enquiries regarding the Williams Experience Centre, please contact events@williamsf1.com.

*Please note this email inbox is monitored only for Experience Centre event and booking enquiries. If your query is unrelated to Experience Centre events or bookings, it will not be forwarded or responded to.

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