Williams Experience Centre
Step into the heart of Atlassian Williams Racing when we open our doors to fans and share the story of Williams – where we’ve come from and where we’re going.
Take a glimpse behind the scenes and get up close to one of the largest private collections of Formula 1 cars, compete in adrenaline-fuelled racing on our sims and experience exceptional hospitality every step of the way.
We are so looking forward to welcoming you to our home.
Browse and book our 2026 events below.
RACE DAY EXPERIENCES
Our race day events are more than just watching the on track events unfold. They put you at the heart of the action, with exclusive behind-the-scenes insights, best-in-class hospitality and race watch on our giant screens, complete with driver on-board cameras.
From the moment you arrive you will be welcomed into the heart of Atlassian Williams Racing and discover our journey across the years, living with us through the race today.
HERITAGE MUSEUM TOURS
Discover the story of Atlassian Williams Racing and the machines that made history. With 114 victories and 16 World Championships, our cars tell a tale of nearly 50 years of relentless passion and innovation.
Get up close to race suits, helmets and memorabilia from our legendary drivers and feel the highs and lows of Formula 1 through the eyes of the team. From our very first car in 1978 to today’s challengers, this outstanding collection shows how cutting-edge technology and human ambition have pushed the sport forward year after year, decade after decade.
SPRINT SATURDAYS
Experience a Sprint race like never before – from the home of Atlassian Williams Racing. You will be treated to exceptional hospitality as you walk through the years of our Heritage Collection, enjoy a pre-race presentation from our expert hosts and then settle down for the main event - a race watch on our big screen.
You will step into the heart of the Formula 1 action and live every corner, gear change and split-second decision with us.
TICKETS
ENQUIRIES
For enquiries regarding the Williams Experience Centre, please contact events@williamsf1.com
*This email inbox is only monitored for Experience Centre event and booking enquiries. If your query is unrelated to Experience Centre events or bookings, it will not be forwarded or responded to.
**Please note that the Williams Experience Centre is not available for private or corporate venue hire.
EXPERIENCE CENTRE IN-STORE T&Cs
See Terms and Conditions [
here] for in-store Experience Centre purchases. Please contact the following email address if you have any questions or need assistance: getintouch@williamsf1.com